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Press release content from Business Wire. The AP news staff was not involved in its creation.

Device Trade-In Company Launches Innovative, Environmentally-Friendly Packaging that is Reusable

April 22, 2019 GMT

ATLANTA--(BUSINESS WIRE)--Apr 22, 2019--Phobio, the omni-channel trade-in service that allows for simplified consumer and business technology device upgrades, today announced a new radically designed packaging that will be used to safely ship laptop trade-ins. In support of Earth Day and an eco-friendly future of retail, the reusable packaging integrates a compression frame corrugated cardboard box that will be reused at least three times, significantly reducing landfill waste and shipping costs.

A leading provider of device trade-ins, Phobio has been instrumental in recycling millions of laptops, tablets, and smartphones. Every year, the company prevents over 500 metric tons of electronic waste from entering landfills. The new packaging design – specifically for laptops – will further reduce the volume of shipping materials and related waste.

The new eco-friendly packaging ensures the integrity and safety of devices in-transit providing a better trade-in customer experience, and over time it will significantly reduce landfill waste.


“Our customer support team is dialed in to feedback surrounding all aspects of our trade-in system,” said Chad Hester, Operations Manager of Phobio. “In reviewing the packaging, our team set out to design a better package that not only provided better protection of devices while they are being shipped, but also were reusable and aligned with the company’s environmentally-centric business goals.”

Available today for Mac Book, Mac Mini, and iPad Pro trade-ins, the new packaging eliminates traditional foam inserts. The box’s compression frame design integrates a film that securely fastens the device yet provides the flexibility to endure the rigor of movement during transit. These inserts can be reused at least three times for other shipments and the other components are 100 percent recyclable.

“The compression frame packaging kit requires less materials and is very easy to use, yet it is extremely durable and does not compromise device protection during the shipping process,” said Brian Crawley, Phobio’s Operations Specialist. “Given the reusability factor, the packaging will reduce Phobio’s reliance on foam and other shipping materials that would otherwise find its way to a landfill. This is a win-win-win for our customers, company, and the planet.”

Looking ahead, Phobio plans to expand the compression frame design for other devices such as larger “all-in-one” computers and screens like the Apple iMac.

About Phobio


Headquartered in Atlanta, Phobio offers software and services that enable brands to transform how they engage with customers and employees and disrupt their respective marketplace. Founded in 2010, the company’s product portfolio includes SafeTrade, an omni-channel software platform that automates mobile device trade-ins, and Rodio, a workforce communication platform that closely aligns with an organization’s hierarchical structure to exchange business-critical messages. The company’s software is deployed at more than 4,500 locations, and serves leading companies such as Apple, Samsung, Verizon, MarketSource and Tracfone. For more information, visit:

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SOURCE: Phobio

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