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First Alert And Actor Taylor Kinney Team Up To Raise Awareness About Carbon Monoxide

February 3, 2020 GMT
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First Alert Carbon Monoxide Alarms
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First Alert Carbon Monoxide Alarms

AURORA, Ill., Feb. 3, 2020 /PRNewswire/ -- Through his role as one of America’s favorite TV first responders, Taylor Kinney has learned the importance of whole home safety, including the dangers of carbon monoxide (CO) poisoning and the value of having working CO alarms in the home.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8685751-first-alert-taylor-kinney-carbon-monoxide-alarms/

Every home safety checklist should include proper placement and maintenance of CO alarms. Yet, a survey* revealed that more than 40% of Americans do not have a working CO alarm in their home. This winter, during the peak season for CO, Kinney and First Alert, the most trusted brand in home safety** remind viewers about the steps needed to protect what matters most from CO in a powerful public awareness campaign.

“As a TV firefighter and homeowner, I’ve learned about home safety and why it’s important to install smoke and carbon monoxide alarms,” said Kinney. “A CO alarm is the only way to detect this potentially fatal gas and, through my partnership with First Alert, we can help educate the public about CO and the need to install and maintain alarms.”

Often dubbed “the silent killer,” CO is an invisible and odorless gas that is impossible to detect without an alarm. As temperatures drop and individuals crank up the heat, the risk for CO poisoning significantly increases. According to the Centers for Disease Control and Prevention, more than 50,000 emergency room visits and over 430 deaths are attributed to CO poisoning in the U.S. each year, making it the leading cause of accidental poisoning deaths in the country.

First Alert, with the help of Kinney, launched a series of public service announcements (PSAs) to remind consumers about the dangers of CO, value of CO alarms and important tips to help prevent CO poisoning, including:

“Through this public awareness campaign with Taylor Kinney, we aim to help people understand the importance of practicing CO safety and involving their whole families when discussing the topic,” said Tarsila Wey, director of marketing for First Alert. “Proper placement and regular maintenance of CO alarms are essential for protecting your family and your home from the threats of CO.”

To learn more about this campaign and information about CO alarms, or to watch the series of PSAs, visit FirstAlert.com.

* First Alert “Get Alarmed” Survey, July 2010

**First Alert Brand Trust Survey, February 2018 – Results are based on the responses of 1,000 adults, ages 25 and older, living in the United States who completed an online survey, February 15-19, 2018. Results are statistically significant at a 95 percent confidence level and can be generalized to the entire adult population in the United States within those statistical parameters. For more information or a copy of the complete survey results, contact Tim Young at LCWA: 312/565-4628 or tyoung@lcwa.com.

About BRK Brands, Inc.
BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Newell Brands. For more than 60 years, BRK Brands, Inc. has been the manufacturer of First Alert®-branded home-safety products, the most trusted and recognized safety brand in America. BRK® Brands designs and develops innovative safety solutions including a comprehensive line of smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders to protect what matters most. Such products are also marketed under the BRK Electronics® brand, The Professional Standard for the builder and contractor audiences. BRK Brands, Inc. products are found in more than 30 countries worldwide. For more information, visit http://www.firstalert.com, http://www.brkelectronics.com or http://www.newellbrands.com.

About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.

©2020 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.
BRK Electronics® is a registered trademark of BRK Brands, Inc., Aurora, IL 60504.
Nasdaq® is a registered trademark of The Nasdaq Stock Market, Inc.

Contacts: Brittni Olson or Claire Vartabedian
L.C. Williams & Associates
P: 312-565-3900 or 800-837-7123
bolson@lcwa.com or cvartabedian@lcwa.com

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SOURCE First Alert