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LINE-X Teams Up With Two Legendary Builders For 2019 SEMA Show -Fabrication Icons Jesse James And Kenny Pfitzer Create Off Road Classics For World’s Largest Automotive Aftermarket Show

November 5, 2019 GMT
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Left, Celebrity Automotive and Motorcycle Fabricator and West Coast Chopper Icon Jesse James, Creates the ‘57 Chevy Cameo’ – A Retro Desert Racing Machine Coated in LINE-X, right, Zero to 60 Designs Founder and Automotive Craftsman Kenny Pfitzer Completes a Full Transformation of a Jeep Gladiator with LINE-X Specialty Exterior Coating and Truck Gear by LINE-X Prototype Components
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Left, Celebrity Automotive and Motorcycle Fabricator and West Coast Chopper Icon Jesse James, Creates the ‘57 Chevy Cameo’ – A Retro Desert Racing Machine Coated in LINE-X, right, Zero to 60 Designs Founder and Automotive Craftsman Kenny Pfitzer Completes a Full Transformation of a Jeep Gladiator with LINE-X Specialty Exterior Coating and Truck Gear by LINE-X Prototype Components

HUNTSVILLE, Ala., Nov. 4, 2019 /PRNewswire/ -- LINE-X – a global leader in powerful protective coatings and first-rate truck accessories, kicks off the 2019 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas by introducing two LINE-X-coated, off-road show stoppers – a Jesse James -designed and built Baja vintage race truck titled the “1957 Chevy Cameo,” and a fully transformed Jeep Gladiator designed and built by Kenny Pfitzer of Zero to 60 Designs – both completely coated in LINE-X with other LINE-X coatings incorporated throughout the builds. The “LINE-X Jeep Gladiator” also features many fabricated prototype Truck Gear by LINE-X accessories throughout the build which include bumpers, side steps, half doors and roof rack.

“For this year’s show, we really wanted to celebrate LINE-X’s 26 years of support to the off-road community by featuring two unbelievable trucks built by two incredibly talented builders, Jesse James and Kenny Pfitzer,” said Dennis Weese, president of LINE-X. “The 1957 Chevy Cameo and LINE-X Jeep Gladiator show how our coatings provide top-quality protection from chips, scratches and abrasions when navigating thick wooded trails or a harsh desert Baja course. We are also very proud to unveil the latest product designs for the Truck Gear by LINE-X accessory lineup. These prototypes were built for the LINE-X Jeep Gladiator and mark the next step in the expansion of LINE-X products and services available across the country.”

1957 Chevy Cameo by Jesse James

With an affinity for off-road racing and the challenge of building a showstopping SEMA vehicle, Jesse James decided to build a Baja race truck with modern features, but retro style. After several in-depth discussions about LINE-X and what it does for race vehicles, he decided to build the 1957 Chevy Cameo, a vehicle conceived and built by Jesse and his team to not only show his passion for building race-winning off-road vehicles, but also create a platform to highlight LINE-X coatings. Featuring parts by several industry-leading partners, the 1957 Chevy Cameo has been designed for the most demanding Baja racing:

“This is one vehicle I’ve always wanted to build, a retro-Baja that mixes classic style with powerful desert racing performance. When talking to LINE-X about a SEMA build, I thought this would be the perfect way to highlight the strength of LINE-X coatings on a Baja race truck,” said Jesse James of West Coast Customs. “I know what it takes to finish a Baja race and LINE-X offers the strength and protection I can count on.”

LINE-X Jeep Gladiator by Kenny Pfitzer

Kenny Pfitzer of Zero to 60 Designs in Corona, Calif. is no stranger to designing and building iconic, award-winning rides so for the LINE-X Jeep Gladiator, he went above and beyond to transform the entire vehicle into a one-of-a-kind, off-road beast. Part of the build including the design of several Truck Gear by LINE-X prototype accessories for the Jeep Gladiator – including front and rear bumpers and a cargo roof rack. Several other industry partners also contributed parts to this iconic SEMA build:

“For the LINE-X Jeep Gladiator build, I wanted to create something totally unique and different. I used some of the latest technologies in custom vehicle design and fabrication to transform a Gladiator into a stunning vehicle with several all-new design aspects, all with the help of a bold LINE-X ULTRA exterior coating,” said Kenny Pfitzer of Zero to 60 Designs. “I am confident this vehicle will be well received at the show and is the perfect platform to highlight the new Truck Gear by LINE-X prototype designs.”

The 2019 SEMA Show runs from Nov. 5-8 and these two iconic vehicles can be seen in the LINE-X Booth #31095 in the South Hall Upper at the Las Vegas Convention Center. Additionally, three autograph sessions will be held during the show with Jesse James, Kenny Pfitzer and NHRA Funny Car driver Bob Tasca:

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SOURCE LINE-X