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Bob Price, Former General Motors Manager in South Africa, Dead

October 12, 1987

JOHANNESBURG, South Africa (AP) _ Bob Price, the General Motors executive who headed the Delta Motor Corp. that bought GM’s interests after the U.S. automaker’s disinvestment last year, has died at the age of 61.

Delta Motor said Price died Saturday of a heart attack.

White had been with GM for 35 years, and retired in 1986 after GM pulled out of South Africa.

Anti-apartheid groups claim investments here help support South Africa’s government and its policy of racial separation. Many foreign firms have sold their interests in South Africa.

After retiring from GM, Price led the group of managers that purchased the American automakers’ operations in eastern Cape province and renamed them Delta Motor Corp.

Price joined GM in 1951 with its now-defunct Overseas Operations division. He was managing director of GM-South African from 1971-74. From 1974-79 he was vice president and managing director of Vauxhall Motors Ltd., GM’s United Kingdom subsidiary.

When he retired in 1986, Price was president of Motors Trading Corp., a subsidiary that engages in international trade on behalf of GM.

He is survived by his wife, Mary, four children and four grandchildren.

By South African law and custom, apartheid establishes a racially segregated society in which the 25.6 million blacks have no vote in national affairs. The 5 million whites control the economy and maintain separate districts, schools and health services.

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