Intelligent Blends Introduces Maud’s #PinkPods, Fighting Cancer One Cup at a Time

October 2, 2018

SAN DIEGO--(BUSINESS WIRE)--Oct 2, 2018--Intelligent Blends, a leading single-serve coffee and beverage company, has launched a year-long “coffee with a cause” campaign with the introduction of #PinkPods, a new variety in the Maud’s Coffee & Tea’s line, in partnership with the Breast Cancer Research Foundation (BCRF).

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Intelligent Blends has launched a year-long “coffee with a cause” campaign with the introduction of #PinkPods, a new variety in the Maud’s Coffee & Tea’s line, in partnership with the Breast Cancer Research Foundation. (Photo: Business Wire)

The first “coffee for a cause” initiative in the coffee pods category, in which the product was created specifically for BCRF fundraising, Intelligent Blends will make a $2 donation for every 36-count box of Maud’s #PinkPods sold. Maud’s #PinkPods feature a specially-designed alternate logo and BCRF branding on the lid of each pod and contain 11 grams of the brand’s popular house blend “Maud’s In the House Blend,” a well-balanced, medium bodied coffee with South American richness, made from premium 100% Arabica coffee beans.

“Drinking coffee is a blissful experience, and with #PinkPods it can now be a vehicle through which Intelligent Blends and our consumers are doing good by raising both awareness and funds for BCRF efforts,” said Michael Ishayik, President and Founder, Intelligent Blends. “By partnering with BCRF, we are tapping into peoples’ daily habit of drinking coffee and fighting breast cancer one cup at a time.”

#PinkPods, which are eco-friendly and 100 percent recyclable, are now available for purchase on the company’s ecommerce website, www.ShopBlends.com, along with Intelligent Blends’ other brands, including Intelligent Blends’ namesake line and premium small-batch line, Roastmaster Reserve. The #PinkPods campaign invites consumers to visit www.ShopBlends.com and participate in a social media campaign using the hashtag #PinkPods throughout the month of October and beyond.

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About Intelligent Blends

Intelligent Blends is a coffee manufacturing company dedicated to making single serve cups available to brands and suppliers of all sizes. With a dedicated 60,000 square foot state-of-the-art facility in Southern California, a veteran management team including a fifth generation Roast Master, and top-of-the-line equipment, Intelligent Blends services one of the fastest growing markets in retail and online. With a current capacity of over 200 million single serve cups per year, Intelligent Blends has one of the largest co-packing facilities in the U.S. Intelligent Blends has been making premier beverages for the popular Keurig and Keurig 2.0 brewers since 2013 and has a unique distribution model in which the freshest pods are delivered directly to consumers through its ecommerce site, ShopBlends.com, as well as at select retailers and in 50,000 hotel rooms across the country.

About BCRF

The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. BCRF is the largest private funder of breast cancer research worldwide and the highest rated breast cancer organization in the U.S. Visit bcrf.org to learn more.

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CONTACT: LAK Public Relations, Inc.

Marie Espinel and Katie Lewis, 212-575-4545

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SOURCE: Intelligent Blends

Copyright Business Wire 2018.

PUB: 10/02/2018 09:07 AM/DISC: 10/02/2018 09:07 AM


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