Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Amazing Lash Studio® Announces Future Plans Starting with the Launch of Innovative Featherweight Eyelash Extensions™

May 15, 2019 GMT

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--May 15, 2019--

Amazing Lash Studio® continues to define the eyelash extension beauty category with the launch of two new products nationwide: Featherweight Lashes™, in both Volume and Classic styles, and Lash Lift. The national beauty brand is positioned as the definitive market leader for one of the fastest-growing trends in the $84 billion beauty industry, and it has big plans for the future too.


“These new products are just the beginning — our vision is to be the leading source of beauty services and products, enabling women to look and feel great with every aspect of their facial beauty routine,” said Heather Elrod, CEO of Amazing Lash Studio.

Amazing Lash Studio is the nation’s largest and fastest growing eyelash extension beauty brand and has been rapidly growing since it started franchising in 2013. Today, Amazing Lash Studio has approximately 218 studios across the US.

“Amazing Lash Studio was founded on the idea of empowering women to look and feel amazing,” shares Elrod, “With the introduction of Featherweight Lashes and Lash Lift, we’re satisfying their appetites for more options for long, luscious lashes that aim to enhance their natural beauty. This is an exciting time for our brand as we are on an upward trajectory in the beauty category with limitless growth opportunities.”

Featherweight Lashes are a new and innovative eyelash extension product offering women a lighter-weight option that’s full of beauty. “Our new Featherweight Classic is an ultra-light lash that has a very lush look,” commented Elrod. “While our Featherweight Volume still provides that ultra-light feel but with a more lush look. With time, our hair and lashes naturally thin, so the Featherweight lashes are especially great because it helps the natural lash maintain its health.”

The Lash Lift treatment uses the natural lash as opposed to applying extensions. It lifts and straightens natural lashes from the base, creating a semi-permanent curl and the appearance of longer, thicker lashes.

“Lash Lift is a great option for women who want lush, beautiful lashes without extensions, and gives similar benefits to a mechanical eyelash curler and can last up to six weeks,” said Elrod.


As the category leader, Amazing Lash Studio offers four unique styles and a variety of lengths and thicknesses, and the customizable combinations to fit each guests’ specific look are nearly endless. With proper care and regular maintenance visits, lash extensions can last for weeks. The brand stands behind the safety of its products and services too. Synthetic eyelashes are adhered about one millimeter away from skin and Amazing Lash Studio only uses medical grade adhesive.

Amazing Lash Studio has a patented application process that enables a highly trained staff of licensed estheticians and cosmetologists to complete the service in a fraction of the time required at traditional outlets. To learn more information about the brand or find the studio nearest you, visit AmazingLashStudio.com.

About Amazing Lash Studio

Founded in 2010, Amazing Lash Studios apply semi-permanent eyelash extensions with a proprietary, patented process to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2013 and to date has nearly 218 open studios in 29 states. In 2018, Amazing Lash Studio earned the rank of #5 on Entrepreneur Magazine’s Top New Franchises, #327 in the Franchise Times Top Franchisors list and #260 on the Inc. 500 in its inaugural year. The brand landed #4 in the 2019 Franchise Times Fast & Serious, #344 on Entrepreneur’s 2019 Franchise 500® list and No. 71 on Entrepreneur’s Fastest-Growing Franchises. For additional information, visit AmazingLashStudio.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190515005587/en/

CONTACT: Media Contact:

Andrea Kalmanovitz

Decibel Blue





SOURCE: Amazing Lash Studio

Copyright Business Wire 2019.

PUB: 05/15/2019 10:00 AM/DISC: 05/15/2019 10:01 AM