Hilton Honors & Lyft Announce New Loyalty Partnership
MCLEAN, Va.--(BUSINESS WIRE)--May 14, 2019--
Today, Hilton Honors announced a first of its kind travel and hospitality partnership with leading transportation network Lyft. Created to reward the over 89 million Hilton Honors loyalty members in their everyday lives, the new program will now allow members to earn Hilton Honors Points whenever they ride with Lyft. And in a first for the hospitality industry, later this year members will also be able to redeem Hilton Honors Points for Lyft credits.
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Hilton Honors members will earn 3 Points per $1 spent on Lyft rides and 2 Points per $1 on Lyft shared rides. (Graphic: Business Wire)
By simply linking their Hilton Honors and Lyft accounts at HiltonHonorsLyft.com, members will automatically earn Points whenever they take a Lyft, whether for work, vacation or daily rides throughout the U.S. and select cities in Canada. The partnership offers members yet another way to earn Points they can use toward free room nights at more than 5,700 Hilton hotels and resorts worldwide, shopping on Amazon.com and other exclusive experiences.
Hilton and Lyft share a customer-focused mindset and a vision for enhancing the travel journey for business and leisure travelers. Through a common spirit of innovation, this partnership will expand beyond earning and redeeming Points and will look to improve the customer journey for travelers through digital products, new categories and experiences.
“Today marks day one of this first of its kind partnership. Allowing members to earn Points on Lyft rides is just the start,” said Mark Weinstein, senior vice president and global head of customer engagement, loyalty and partnerships at Hilton. “We look forward to working with Lyft and finding even more ways to evolve the partnership, offering greater flexibility and more useful, relevant ways to engage with our members when they’re traveling and in their everyday lives at home.”
Hilton Honors members will earn 3 Points per $1 spent on Lyft rides and 2 Points per $1 on Lyft shared rides, for a total of up to $10,000 in Lyft spend per year. Later this year, members will be able to redeem their Points for Lyft credits, too. Nearly 90 percent of Hilton hotels in the U.S. and Canada are located in areas that Lyft operates, making it easy for Hilton Honors members to take advantage of Lyft’s wide reach when they’re on the road.
“From the very beginning, the hospitality sector has inspired much of the innovation that is at the core of Lyft’s business,” said David Baga, Lyft Chief Business Officer. “Together with Hilton, we’re excited to make the travel journey more rewarding than ever through our unique, integrated loyalty program - bringing benefits to our riders that they can’t find anywhere else.”
For the past 100 years, Hilton has been a leader in hospitality innovation, and now Lyft joins a robust portfolio of digital capabilities available to all members through the top-rated Hilton Honors mobile app, which serves as a gateway to the program’s many benefits. From selecting a room on a digital floor plan before arrival and turning the app into a Digital Key to access their hotel room, to streaming Netflix through Hilton’s high-tech Connected Room, Hilton Honors members enjoy a seamless travel experience from start to finish.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. With more than 89 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through Hilton Honors Experiences, such as exclusive artist connections and VIP concerts with Live Nation®, and race experiences with McLaren Racing. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram.
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.
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KEYWORD: UNITED STATES NORTH AMERICA VIRGINIA
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SOURCE: Hilton Honors
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PUB: 05/14/2019 09:00 AM/DISC: 05/14/2019 09:01 AM