ROTH Capital Partners Releases its 2018-2019 Millennial Survey
NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Nov 12, 2018--ROTH Capital Partners (“ROTH”), a full service investment bank focused on advising and financing growth companies, is pleased to announce the release of its 2018-2019 Millennial Survey, its seventh annual proprietary survey examining current trends, spending patterns and favorite brands across five consumer categories including dining and restaurants; healthy food, beverage and snacking; fitness and wellness; infant, juvenile and pet; and, fashion, personal care and décor. The survey, conducted in partnership with MFour Mobile Research, features 181 questions and was completed by 2,500 Millennial-aged women and men.
Key findings from the ROTH Millennial Survey include:
“Millennials value authenticity, transparency and the ability to access their favorite brands seamlessly across multiple channels. The most disruptive consumer brands offer this and are increasingly being sought after by large corporate acquirers who often lack this expertise,” said  Paul Zaffaroni, Managing Director and Head of Consumer Investment Banking at ROTH.
“The digital disruption that began in media and reached apparel is now impacting all consumer categories and shows no signs of abating,” said  David M. King, CFA, Managing Director, Senior Research Analyst at ROTH. “Investors are embracing brands and marketplaces that are driving this disruption and reaching Millennials & Gen Z through personalization, internet distribution models and purpose-driven ideologies.”
For access to the ROTH Millennial Survey, please contact your ROTH Representative at (800) 678-9147.
About Roth Capital Partners, LLC:
ROTH Capital Partners, LLC (ROTH), is a relationship-driven investment bank focused on serving emerging growth companies and their investors. As a full-service investment bank, ROTH provides capital raising, M&A advisory, analytical research, trading, market-making services and corporate access. Headquartered in Newport Beach, CA, ROTH is privately-held and employee owned, and maintains offices throughout the U.S. For more information on ROTH, please visit  www.roth.com.
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CONTACT: ROTH Consumer Investment Banking:
Head of Consumer Investment Banking
ROTH Consumer Equity Research:
David M. King, CFA
Senior Research Analyst
David B. Bain
Senior Research Analyst
ROTH Investor Contact:
Director of Marketing
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: TECHNOLOGY LUXURY CONSUMER ELECTRONICS PROFESSIONAL SERVICES BANKING FINANCE RETAIL COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS
SOURCE: ROTH Capital Partners
Copyright Business Wire 2018.
PUB: 11/12/2018 04:00 PM/DISC: 11/12/2018 04:01 PM