WestRock Honored with 31 Design of the Times Awards for Excellence in Merchandising Displays
ATLANTA, Oct. 05, 2018 (GLOBE NEWSWIRE) -- WestRock (NYSE: WRK), a leading provider of differentiated paper and packaging solutions, was recognized at the Path to Purchase Design of the Times Awards with 31 awards for excellence in merchandising solutions — the most of any entrant for the second year in row. The company’s awards include a platinum award for Harry’s Dude and Dog endcap.
The Design of the Times competition celebrates in-store displays and digital activations and recognizes their role in any successful shopper marketing initiative. The competition is sponsored by the Path to Purchase Institute, a global member community that champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience.
“At WestRock, we know packaging and merchandising are key elements to shoppers’ path to purchase in today’s crowded retail landscape,” said Pete Durette, president of Enterprise Solutions & Strategy for WestRock. “These awards represent our innovative, insights-driven solutions, and the recognition is a testament to the value we provide our customers every day.”
WestRock earned one platinum, 11 gold, 14 silver and five bronze awards for a range of displays. A complete list is included below and images can be viewed here.
Platinum (1)Harry’s Dude and Dog Endcap
Gold (11)Beauty and The Beast Live Action Walmart WOW Coco Walmart WOW The Coca-Cola Co. Interceptor The Coca-Cola Co. Contour Bottle with Motorized Header Crest® Detoxify Floorstand Crest® Detoxify Launch Harry’s Dude and Dog EndcapNeutrogena® DeepClean Floorstand Neutrogena® Wipes Endcap Olay JFM Whips Mixed 12-Piece 30-Inch Tray Sun Bum Target Endcap
Silver (14)AT&T® and Cricket Wireless Dual Branded Floorstand The Coca-Cola Co. Imports and Origins Display ChapStick® Slurpee Colgate® Save the Water Pallet Display Elmer’s Slime Table Herbal Essences® Bottle Floorstand Hershey’s Easter Egg Modular Half-Pallet Display Office Depot® Three-Sided Pallet Olay Mixed Whips 12 Piece Skinny TowerNewell Brands/3M Office Depot Two-Sided Floorstand Pantene Premium Foam Floorstand Sphero Cars Display Target Back to School Semi Circle EndcapVernors Ginger Ale Lighthouse Floorstand
Bronze (5)The Coca-Cola Co. Patriot Lobby WallBlack LotusCrush Halloween Dump BinDiet Coke Slim Can Contour Rack for TargetHead & Shoulders® Helix Floorstand
WestRock is a leading point-of-purchase display business in the United States, offering differentiated merchandising solutions that optimize the effectiveness and efficiency of top retailers’ and brand marketers’ promotional supply chains.
About WestRock WestRock (NYSE: WRK) partners with our customers to provide differentiated paper and packaging solutions that help them win in the marketplace. WestRock’s 45,000 team members support customers around the world from more than 300 operating and business locations spanning North America, South America, Europe, Asia and Australia. Learn more at www.westrock.com.
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