Swan City Car Show is this weekend in Beaver Dam

June 12, 2018

Beaver Dam’s favorite Father’s Day activity, the Swan City Car Show, returns with vehicles that will captivate generations.

“Expect to see a wide range of vehicles,” said Aaron Guell, the president of Cheese Wheel, which organizes the show. “We always try to incorporate various car enthusiasts from all walks of life. We others are exposed to those different lifestyles. They realize that we all love our cars, trucks and motorcycles. We have kids raffles, so bring the family and enjoy the day with dad.”

The car show began 25 years ago, but there are annual adjustments to the show.

“We are always looking to streamline our registration and check-in process,” Guell said. “We’ve been able to create a VIP experience for our participants that have preregistered ahead of time. Instead of parking their car and having to walk to the registration tent, all they do now is park and enjoy the event. We take care of the rest.”

Cheese Wheel, which has been a nonprofit charity organization for 14 years, has been running the show for the last seven years. The show was started by the Beaver Dam Police Department.

“At the end of this year, we hope to donate our 100,000th dollar to our beneficiaries,” Guell said. “It has been an amazing experience and I can’t thank the Beaver Dam community and surrounding area enough for the support over the years.”

The car show will run 9 a.m. to 4 p.m. with a trophy presentation around 3 p.m. Check in begins at 7 a.m.

“Typically I would estimate we see roughly 2,000 people pass through the park on a great weather day,” Guell said for the attendance. “We then have 400-plus vehicles that bring in another 750 people to the event.”

Guell said there always is hope for a larger attendance, which in 2017 included a record 425 registered vehicles.

“Swan City Car Show is fortunate enough to have people come from several hours away to enjoy our wonderful park,” Guell said. “Leading up to the event, we will get a handful of phone calls asking about how long registration stays open because they have to drive from so far away they want to plan out making sure they arrive with enough time to park and still get judged.

“It’s a great feeling to know that people from all over the state love circling Father’s Day on their calendar and make plans to come enjoy the shade in our great park.”