AP NEWS
Press release content from PR Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from PR Newswire
Press release content from PR Newswire. The AP news staff was not involved in its creation.

Eight Sleep Partners With Two-Time Basketball Champion Danny Green to Raise Awareness of Sleep Fitness

March 4, 2020 GMT

NEW YORK, March 4, 2020 /PRNewswire/ -- Eight Sleep, the world’s first sleep fitness company, today announced its partnership with Los Angeles Lakers star Danny Green to motivate the world in recognizing sleep as key to overall health and wellness, equal to physical fitness. The partnership features Green in Eight Sleep’s new national advertising campaign, ‘Sleep Is Fitness,’ to mark Sleep Awareness Month. The campaign taps into more than 70 million hours of proprietary sleep data and applies brand ambassadors’ personal biometrics to demonstrate how sleep fitness powers individual physical, mental, and emotional fitness.

Green has been an enthusiastic patron of Eight Sleep since 2018 and has adopted the brand products to optimize his sleep and recovery, including Eight Sleep’s newest award-winning high-tech bed, the Pod. An 11-year NBA veteran, he is at the top of his game and considered one of the most elite shooters in the league. Green has taken an offensive approach to sleep fitness by sleeping cool and utilizing data-driven sleep recommendations from the Eight Sleep Pod, even while on the road.

“Sleep is one of the most important parts of my game, and the Pod optimizes my sleep by allowing me to manipulate temperature to keep me in deep sleep, longer,” said Green. “My mental and physical strength and sharpness rely on sleep. I’m thrilled to join the Eight Sleep team to help promote the importance of a good night’s rest, and the concept that ‘Sleep Is Fitness’.”

“We are excited to collaborate with Danny Green to raise awareness on the importance of sleep fitness during Sleep Awareness month,” says Matteo Franceshetti, Co-Founder and CEO of Eight Sleep. “He proves what technology can do for sleep and recovery, as he is an early adopter of the Eight Sleep Pod. Green’s consistently strong performance is a result of the impact of sleep fitness on an athlete’s game. ”

Sleep fitness is the state of overall health and well being fueled by quality sleep, a feeling of restoration and elevated energy levels to take on the day. As a pioneer of the sleep fitness category, Eight Sleep is at the forefront in the development of innovative products, including the award-winning Pod, to optimize sleep fitness through technology. The brand remains focused on educating the world on what it means to be sleep fit, how to achieve and measure it, and the benefits of it.

Alongside Green, the ‘Sleep Is Fitness’ campaign will also feature other Pod users: Olympic Silver Medalist fencer Daryl Homer, World Mountain Running Champion Grayson Murphy, and record-breaking skier John Collinson.

The Eight Sleep Pod is the first high-tech bed to combine thermo-regulation, biometric tracking, smart home integrations, and sleep coaching to deliver a total solution for enhanced rest and recovery. The Pod’s dynamic temperature reacts intelligently to individual sleepers but can also be controlled manually between 55 and 110 degrees Fahrenheit. Currently, 85% of members who sleep cool on the Eight Sleep Pod report it has improved their sleep, with 10% fewer tosses and turns, and up to a 17% increase in periods of deep sleep after just 30 days*.

Launched in February 2019, the Eight Sleep Pod has been named one of TIME’s Best Inventions Of The Year and has quickly built a cult user base of business leaders, technology titans, venture capitalists, and high-performing athletes.

Eight Sleep is proud to be the Official Sleep Fitness Partner of Danny Green. Green is represented by Roc Nation Sports. Eight Sleep products are available online at eightsleep.com.

About Eight Sleep:
Eight Sleep is the world’s first sleep fitness company with a mission to fuel human potential through optimal sleep. Founded in New York City in 2014, Eight Sleep leverages technology to restore individuals to their peak energy levels every morning. Eight Sleep was named one of Fast Company’s “Most Innovative Companies” in 2018 and recognized as one of TIME’s “Best Inventions” in 2018 and 2019. Eight Sleep has raised $65M in funding from leading investors, including Founders Fund, Khosla Ventures, Y Combinator, Craft Ventures, and 8VC. To learn more, visit eightsleep.com.

*Based on analysis of Eight Sleep member data as of February 1, 2020. Results may vary from person to person. Eight Sleep makes no claim that such results are guaranteed across Pod users.

View original content to download multimedia: http://www.prnewswire.com/news-releases/eight-sleep-partners-with-two-time-basketball-champion-danny-green-to-raise-awareness-of-sleep-fitness-301015891.html

SOURCE Eight Sleep