Majority of Americans Would Consider Buying Used Vehicles
DETROIT, Dec. 3, 2019 /PRNewswire/ -- Nearly 70 percent of Americans (69%) would be likely to consider a used vehicle for their next auto purchase, according to a survey from Ally Financial conducted online by The Harris Poll among more than 2000 American adults.
Even though 69% of Americans would be likely to consider used vehicles for their next vehicle, they expressed concerns about their reliability and repair needs, the survey found.
More than half of consumers (53%) said they would feel most comfortable buying used vehicles at a dealership that sells both new and used vehicles. This was much higher than any other category, including purchasing the car from another individual (12%), a used-vehicle-only dealership (10%), and nearly seven times higher than purchasing from an internet-based company (8%).
“While there’s a lot of hype around internet auto sales within the industry, the majority of consumers are most comfortable purchasing at a franchise dealer who is part of the community and where they can ask questions,” said Matthew Arnold, senior regional vice president of Auto Finance at Ally Financial. “The challenge is for car buyers to feel more confident about their shopping experience and purchase, and the internet is a great resource for consumers before visiting a dealership.”
According to the survey, consumers would be more likely to purchase a used vehicle over a new vehicle with the following attributes:
Used car owners say they currently own used because:
New vehicle owners/lessees indicate that reliability and warranty concerns were a bigger factor in choosing new vehicles than a desire for having the latest model. Their top reasons for currently owning/leasing new vehicles are:
A previous Ally survey found that even though consumers are buying used vehicles many still hold outdated perceptions.
“With new vehicle prices approaching $38,000, it’s a good time to have a refreshed look at used vehicles,” Arnold said. “Vehicle quality from the factory has greatly improved in recent years and that is carrying over to the used vehicle market. Yet, there are still several common-sense steps consumers should take before purchasing,” Arnold added.
Arnold recommends the following steps when researching used vehicles:
To learn more about car buying and ownership, go to www.ally.com/do-it-right/car.
Methodology: The survey was conducted online by The Harris Poll on behalf of Ally Financial from May 7-9, 2019, among 2,012 U.S. adults ages 18 and older. This online survey is not based on a probability sample therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variable and subgroup sample sizes, please contact Ally Financial public relations.
About Ally Financial Inc.
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial-services company with $181.5 billion in assets as of September 30, 2019. As a customer-centric company with passionate customer service and innovative financial solutions, we are relentlessly focused on “Doing It Right” and being a trusted financial-services provider to our consumer, commercial, and corporate customers. We are one of the largest full-service automotive-finance operations in the country and offer a wide range of financial services and insurance products to automotive dealerships and consumers. Our award-winning online bank (Ally Bank, Member FDIC and Equal Housing Lender) offers mortgage-lending services and a variety of deposit and other banking products, including savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs). Additionally, we offer securities-brokerage and investment-advisory services through Ally Invest. Our robust corporate finance business offers capital for equity sponsors and middle-market companies.
For more information and disclosures about Ally, visit https://www.ally.com/#disclosures
For further news regarding Ally, please visit the Ally press room at http://media.ally.com
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SOURCE Ally Financial