AP NEWS

Celebrities like Kate Hudson and Drake get in the spirit

November 29, 2019
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This combination photo shows Jay-Z performing on the 4:44 Tour at Barclays Center in New York on Nov. 26, 2017, left, and a bottle of his D’USSE XO cognac. (AP Photo, left, and D’USSE)
1 of 21
This combination photo shows Jay-Z performing on the 4:44 Tour at Barclays Center in New York on Nov. 26, 2017, left, and a bottle of his D’USSE XO cognac. (AP Photo, left, and D’USSE)

At one time it was scents. Now it seems to be booze.

The number of celebrities who have branched out into endorsing — or even helping make — wine, whiskey, vodka and other spirits has exploded of late, from Nick Jonas’ tequila to Kate Hudson’s vodka to Dylan Sprouse’s mead.

Kate Hudson has a vodka, Darius Rucker has a whiskey, Ryan Reynolds has a gin and “Breaking Bad” co-stars Bryan Cranston and Aaron Paul have an artisanal mezcal. Even Brad Pitt and Angelina Jolie have kept their vineyard despite their divorce.

Musicians aren’t immune: Jay-Z is a partner with Bacardi on a cognac, Drake and Metallica have whiskeys, Snoop Dogg has a cachaca, and the duo behind Florida Georgie Line offer a smooth peach pecan whiskey.