Volvo to roll out XC40 with a new way of paying for it

November 12, 2017 GMT

Volvo to roll out XC40 with a new way of paying for it

Volvo will use the upcoming Los Angeles Auto Show as a springboard for its long-awaited XC40 crossover as well a launch pad for something called “Care by Volvo,” which the company describes as a new model of vehicle access and availability.

According to the Swedish automaker, the new “vehicle subscription” service for the XC40 is designed to make having a car as transparent and hassle free as having a phone and will involve a flat monthly fee. The negotiation free process starts with an online order. Care by Volvo customers will be able to drive away in a new Volvo without having to worry about the traditional extras such as down payments, maintenance and insurance. In addition to driving away in a new XC40 immediately, customers will also have the option to upgrade to a new car as early as 12 months into the program.

“This is simple and clear, everything but fuel is basically included in one flat rate,” said Lex Kerssemakers, president & CEO of Volvo Car USA, “This is the next step toward making life less complicated for customers.”

“With Care by Volvo, we introduce a new car access for the modern age,” said Håkan Samuelsson, president and CEO of Volvo. “In a time where consumers are used to transparent flat fees for all sort of services, the traditional process of buying and owning a car can be perceived rather complicated. Care by Volvo changes all of that.”

Care by Volvo debuts on the new XC40 and will be offered on other Volvo models over time, as will new digital concierge services. Full details and pricing for Care by Volvo in the U.S. will be announced at the upcoming 2017 Los Angeles Auto Show. Customers will be able to order through Care by Volvo at that time.

For its part, the new XC40 fills a very important place in Volvo dealers’ lineup. It will also be available at dealerships nationwide through traditional lease and purchase agreements.

Award winning technology from the 90 and 60 series cars are standard in the XC40. At launch, the T5 all-wheel drive Momentum trim will start at $35,200. In summer of 2018, a T4 front wheel drive will be introduced starting at $33,200.

The new XC40 represents the third and smallest SUV offered by Volvo. The mid-sized XC60 is arriving at US retailers now and has been positively received. With the introduction of the XC40, Volvo completes its SUV lineup.

“The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,” said Samuelsson. “It represents a fresh, creative and distinctive new member of the Volvo line-up.”

The XC40′s bold exterior includes Volvo’s signature Thor’s hammer daytime running lights up front. The XC40 has a strong, structured profile, large wheels, wheel arches and an 8.3″ ride height that provides a true SUV feeling.

An available panoramic sunroof allows natural light into the cabin and at night, integrated LED mood lighting can be color adjusted to match the mood or temperature the driver desires.

With ample interior space for both passengers and storage, the XC40 offers smart daily-use features such as large door pockets, integrated bag hooks and a customizable cargo area. Wireless mobile phone charging and Bluetooth connectivity with the standard nine-inch touchscreen are standard. There’s also a dedicated cell phone storage space that frees up cup holders and other areas commonly used by customers to store their phone.

Standard connectivity includes four years of Volvo On Call. Applications such as Spotify, Pandora and Yelp are available via the center touch screen, as well as Apple CarPlay and Android Auto integration. Volvo’s City Safety, which includes pedestrian, cyclist, vehicle and large animal detection with emergency autobrake, is also standard. Other safety and driver assistance features on the XC40 include pilot assist, run-off road protection and mitigation, cross traffic alert with brake support and a 360-degree all around camera.

The new XC40 is the first model on Volvo Cars’ new Compact Modular Architecture, which will underpin all other upcoming cars in the 40 Series including fully electrified vehicles. From start of production this month, the XC40 will be available with a T5 four-cylinder Drive-E powertrain with all-wheel drive. Further powertrain options, including a hybridized and a pure electric version, will be added later.