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Canadian Association for the Advancement of Women and Sport (CAAWS) Rebrands as Canadian Women & Sport

February 24, 2020 GMT

TORONTO--(BUSINESS WIRE)--Feb 24, 2020--

The Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS) revealed today its new name and branding as Canadian Women & Sport.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200224005745/en/

Dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women, Canadian Women & Sport unveiled its new identity with an inspiring manifesto video outlining its mission to challenge the status quo and build better sport through gender equity. The video will be shared widely across all corners of the Canadian sport industry.

“Since 1981, CAAWS has been a crucial partner in establishing and advancing a sport environment where girls and women excel, not only in competition, but also as strong leaders in their communities,” said Allison Sandmeyer-Graves, CEO, Canadian Women & Sport. “As Canadian Women & Sport, our simple yet impactful new identity reinvigorates our platform as experts on gender equity and sport in the country. We are champions for girls and women in every arena and we are committed to building a better Canadian sport system - from the field of play to the boardroom.”

Canadian Women & Sport will continue to partner with sport organizations, governments, and leaders across the country, providing customized solutions, practical tools, and research to advance gender equity in a wide range of sport communities.

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Connect with Canadian Women & Sport
Facebook, Twitter, and Instagram
LinkedIn: Canadian Women & Sport
Website: www.womenandsport.ca
Email: info@womenandsport.ca

About Canadian Women & Sport
Canadian Women & Sport is dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women—as active participants and leaders—within and through sport. With a focus on systemic change, we partner with sport organizations, governments, and leaders to challenge the status quo and build better sport through gender equity.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200224005745/en/

CONTACT: Alex Grey

Senior Manager, Marketing and Communications

Canadian Women & Sport

Alex.grey@womenandsport.ca

KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: GENERAL SPORTS WOMEN SPORTS CONSUMER

SOURCE: Canadian Women & Sport

Copyright Business Wire 2020.

PUB: 02/24/2020 12:32 PM/DISC: 02/24/2020 12:32 PM

http://www.businesswire.com/news/home/20200224005745/en