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New Study Reveals Top Reasons ‘Fans’ Attend Big Game Gatherings

January 29, 2020 GMT
Food over football? And more Big Game entertaining findings revealed via new Farm Rich consumer survey. Visit FarmRich.com for snack ideas and game-day favorites.
Food over football? And more Big Game entertaining findings revealed via new Farm Rich consumer survey. Visit FarmRich.com for snack ideas and game-day favorites.

ST. SIMONS ISLAND, Ga., Jan. 28, 2020 /PRNewswire/ -- From generations to gender, Americans say food is officially more important than football when it comes to reasons to attend a Big Game party, according to new research.

A recent survey commissioned by Farm Rich, looked at different types of Big Game gatherings and the psychology of those who attend, and the findings were surprising: the game actually came in No. 3 behind “food” and “being social” when it comes to the top reasons for getting together to watch the biggest sporting event of the year.

Food for Thought:
Conducted by OnePoll, the study of 2,000 Americans, ages 18-55+, found:

Since food is top priority, it’s no surprise that most new year’s diet resolutions are tossed aside when it comes to the game day spread.

The top ten game day foods that fans say can’t be missed are:

What’s Your Party Style?
While everyone is watching the same game, the styles of party definitely differ.

“Party styles will vary, but one constant is always the food, which has a way of bringing people together – sometimes even more so than the game itself,” says Ciera Womack, Senior Marketing Manager, Farm Rich. “Guests are looking for a fun social time, as well as a great food spread, in addition to exciting football and the latest commercials.”

Planning & Prep
Most hosts are planning for parties well before knowing what teams will even be on the field.

In the case of both attending and hosting, on average men reported spending at least 30 percent more than women: $110.81 vs. $74.74 when a guest, and $133.83 vs. $91.83 when playing host.

And finally, when it comes to showing off Big Game activities, it’s men who enjoy the experience of sharing on social media the most (15 percent more than women).

“These results show us that it’s really a team effort when it comes to pulling off a great party, and men more than ever are taking an interest…out-spending, out-sharing and out-planning women for the Big Game,” Womack adds.

The Farm Rich-sponsored survey was conducted in December 2019 by OnePoll.

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SOURCE Farm Rich