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Global Gaming Leader Meets Individual Player Needs in Real Time and Achieves 96% Engagement with Swrve

November 21, 2019

SAN FRANCISCO--(BUSINESS WIRE)--Nov 21, 2019--

Swrve, the world leader in real-time, relevant customer engagement announced today that global leader in mobile games, Vivid Games has generated over $2.3 million in upsell revenue by delivering deeply relevant, hyper targeted in-app messaging to players at optimal times for engagement.

Vivid Games is an award-winning global leader in mobile games, and Poland’s largest game developer. Their dedication to developing visually outstanding games that connect players in moments of delight has earned the studio awards such as Best Indie Developer, Best Polish Game of the Year, and Apple’s prestigious Editors’ Choice for work on popular games like Real Boxing and Godfire.

Since partnering with Swrve in 2015, Vivid Games has relied on Swrve to build, segment, and deliver hyper-targeted communications to players at global scale. With Swrve, the team at Vivid Games have a real-time advantage when meeting individual player needs, acting on new in-game behaviors, and gathering key insights for useful campaigns.

“Swrve has allowed us to connect with millions of players with smarter messaging and perfect timing. The real-time in-app messaging we send with Swrve doesn’t look or feel like marketing messaging—they’re rich and on-brand enough to be seen as another level of the player experience,” said Jacek Kwiatkowski, Head of Analytics at Vivid Games. “This alone has created $2.3 million in upsell revenue and produced valuable lifts in app store ratings, which is very positive for our brand.”

Using Swrve, Vivid Games achieved the following results:

“Swrve makes it easy for marketers to process and segment over 14 billion personalized interactions daily, giving mobile games the unparalleled ability to scale relevant communications confidently over millions of players in real time,” said Tom Aitchison, CEO at Swrve. “As one of the top mobile games developers in the world, Vivid Games needed a platform that would help them build, segment, and deliver hyper-targeted communications to players at a global scale. We’re delighted to see the results they have achieved with our customer engagement platform, and look forward to their future partnership with Swrve.”

About Swrve

Swrve is the marketing and customer engagement platform that helps leading brands confidently scale communications over millions of customers in real-time. A Gartner Magic Quadrant for Mobile Marketing Platforms leader, Swrve is currently installed in 3.5 billion apps worldwide and processes 14 billion events daily.

About Vivid Games

Vivid Games is a leading mobile games development studio in Poland. With our global reach & world’s best mobile boxing franchise under our belt (Real Boxing), we are here to produce top-notch mobile entertainment.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191121005878/en/

CONTACT: Ellen Flynn

ellen.flynn@swrve.com

KEYWORD: EUROPE UNITED STATES POLAND NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: MARKETING ENTERTAINMENT COMMUNICATIONS TECHNOLOGY MOBILE ENTERTAINMENT MOBILE/WIRELESS INTERNET

SOURCE: Swrve

Copyright Business Wire 2019.

PUB: 11/21/2019 02:00 PM/DISC: 11/21/2019 02:01 PM

http://www.businesswire.com/news/home/20191121005878/en