PepsiCo’s first premium water to make appearance
NEW YORK (AP) — If you’re willing to pay a little extra for trendy bottled water, there’s Evian, Smartwater and Fiji. Now, PepsiCo wants to throw “Qua” (KWAH) to the mix.
The world’s No. 2 beverage company plans to test its first premium bottled water brand at the Golden Globes this weekend. The bottles will be passed out on the red carpet, a way for the company to introduce the brand to the Hollywood types who appeal to its target audience.
A representative for PepsiCo noted that the name and design for Qua can still change before it’s rolled out more broadly.
Aside from the higher prices, what exactly sets a premium water brand apart varies. But the superficial factor is high: They usually come in stylish bottles.