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NHL team gets new identity

June 17, 1997

RESEARCH TRIANGLE PARK, N.C. (AP) _ Team owner Peter Karmanos made one thing clear as the Carolina Hurricanes worked to design a team logo _ there would be no gimmicks.

``We were looking for a traditional look,″ Karmanos said Monday as the NHL team unveiled its new emblem _ red, black, white and silver swirls around a couple of sea shapes with a black flying puck as the eye.

``We’re tired of some of the other new, more comic book kind of things (in the league),″ Karmanos said.

In other words, there would be no logo similar to those of the Mighty Ducks of Anaheim or the Phoenix Coyotes.

``You want a sense of identification, but we thought that a good, strong, traditional hockey crest would be nice for a change,″ Karmanos said. ``We were willing to give up a few early retail sales for something that will last and be traditional in the long run.″

With a fancy light show, rock music, T-shirt giveaways and a parade of NHL jerseys by youth hockey players from Greensboro and Raleigh, the Hurricanes forged a new identity and said good-bye to the Hartford Whalers’ distinctive fishtail logo.

The NHL team moved to North Carolina from Hartford in early May.

More than 1,000 business and civic leaders and hockey fans packed a ballroom at the Sheraton Imperial Hotel to see Karmanos and Hurricanes general manager Jim Rutherford unveil the logo to the strains of ``Rock You Like a Hurricane.″

``This is an important step in the history of our franchise,″ Rutherford said. ``This will be the identity of this franchise forever.″

There was a slight glitch, however.

The team’s secondary logo, worn on jersey sleeves, is supposed to be a hurricane warning, which is a pair of vertical red flags with black squares in the middle of the red fields.

But the secondary logo features only one red flag _ which signifies a gale warning _ lashed to a hockey stick with a black triangle as the background to honor the Triangle area.


``You’ve been doing your homework,″ said David Haney, director of creative services for the NHL, when the flag display was questioned by reporters. Haney said the problem would be corrected.

``That’s just a stiff breeze,″ he joked, referring to the single flag. ``(Glen) Wesley has got to fire the puck a lot harder than 73 mph. Two flags up is a hurricane, so we’ll give you two flags.″

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