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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Forget “New Year, New You,” 65% of Women Say that Finding Time to Work Out is More Stressful Than Working Out

January 6, 2020 GMT

MINNEAPOLIS, Jan. 6, 2020 /PRNewswire/ -- This New Year, more than 60% of women around the country say they’re throwing conventional thinking out the door by choosing not to make a resolution, according to a Truvia® sweetener survey.* As a part of the new “Yeah. You’re doing it right.” campaign, the Truvia® brand asked 1,000 women ages 25-65 how they define wellness and the results are clear: there isn’t one “right” way to do wellness.

With more than 65% of women saying that finding time to work out is more stressful than actually working out – sometimes the best wellness hack is looking outside the gym:

60% of women prescribe to the mantra, “everything in moderation, including moderation,” especially when it comes to their diet:

Wellness is also about finding balance and headspace:

“The ‘Yeah. You’re doing it right.’ campaign highlights and celebrates how different people define wellness in their lives each and every day,” said Rachel Carlisle, assistant marketing manager for Truvia® sweetener. “As a brand that’s all about adding a little sweetness to your day, Truvia® products can easily fit into any wellness routine – whether that means enjoying a quiet cup of coffee or indulging in a post-workout treat made with our stevia sweetener.”

To bring this new definition of wellness to life, Truvia® sweetener is creating the Tru To You: Real Life Wellness pop-up in New York City. Open to the public on January 10 and January 11, the brand is reimagining the ultimate symbol of resolution season – the gym – allowing visitors to experience everything from work-life balance-inspired yoga to a Smooth(ie) Operator station featuring blended, reduced-sugar treats.

For more information about the pop-up, click here to view the event details or follow #yeahyouredoingitright on social media.

About Truvia® Sweetener: Sweetness is meant to be enjoyed. That’s why the Truvia® brand created a family of zero- and reduced-calorie sweeteners that reduce sugar and calories, not sweetness. Truvia® Natural Sweetener, naturally sweetened with the best tasting parts of the stevia leaf, is No. 1 in its category of zero-calorie natural sweeteners in the U.S. and is also available to consumers in Europe and Canada. For more information about our ingredients, visit Truvia.com/FAQ.

*Methodological Notes: The Truvia® Survey was conducted online by Wakefield Research among 1,000 nationally representative U.S. women, ages 25-65, between November 15th and November 21st, 2019. The margin of error was +/- 3.1%.

CONTACT: Sofi Biviano, 212-994-7544, sofi.biviano@rfbinder.com

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