Certona Ranked #1 Personalization Provider to Industry’s Leading E-Retailers Again
SAN DIEGO--(BUSINESS WIRE)--Nov 12, 2019--
Certona®, a Kibo company and the pioneer in AI-driven personalization, today announced that the company has maintained its ranking as the #1 personalization provider to the most successful e-retailers in North America, recognized by Digital Commerce 360. Certona is the only personalization provider recognized as a personalization leader for 11 consecutive years.
Internet Retailer, now Digital Commerce 360, first evaluated the leading 1000 e-retailers selling in North America and then ranked them for the 2019 report. Next, the publication identified e-commerce service providers with these retailers as clients and published its list of “2020 Leading Vendors to the Top 1000 E-Retailers” based on the data. Retailer interviews and case studies are also included in the report, serving as a credible reference for vendor evaluation used by retailers.
Certona clients comprise 60 of the Digital Commerce 360 top 500 and 84 of the top 1000. On average they have seen conversion rates increase by 23% when shoppers interacted with personalized experiences.
In February 2019, Certona was acquired by Kibo, a leader in cloud commerce solutions. By coming together, Kibo and Certona now offer a robust cloud commerce platform, comprised of both eCommerce and order management solutions, with a best-in-class personalization platform and in-store solutions. As the market becomes more dynamic and competitive, retailers need individualized ways to build loyalty, drive sales, and streamline their business. The combined company represents a milestone for the future of digital commerce – putting personalization of the customer journey front and center for retailers while also providing flexible, innovative cloud-based commerce solutions.
In October 2019, Kibo announced it has acquired the leading testing and optimization provider, Monetate. The acquisition will expand Kibo and Certona’s personalization capabilities and also extend the reach of Kibo’s end-to-end cloud commerce platform.
“We are committed to having a big impact on the future of retail, which we believe lies in the ability to personalize the customer experience, so it’s exciting to have so many e-retailer clients who share our personalization vision,” said Meyar Sheik, president and chief commerce officer, Kibo. “To that end, we are thrilled to again be included in the Leading Vendors list, as the leading partner for personalization. More e-retailers trust Certona than any other personalization provider, and we don’t take for granted the opportunity to work with the best of the best in the industry.”
A complimentary copy of the report (valued at $199) is available for download.
Certona, the leading real-time omnichannel personalization solution and pioneer of AI-driven experience individualization, powers over 100 billion unique experiences each month. Trusted by more than 500 brands and retailers in over 70 countries, Certona’s patented technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints. Certona was acquired by Kibo in February 2019. www.certona.com
At Kibo, we provide cloud commerce solutions inspired by your needs and designed to empower your teams. We’re at your side, committed to your financial success in an unpredictable world. Together, we can see further, think bigger, and climb higher.
Our software and services include eCommerce, Order Management, Certona Personalization, Monetate Personalization and Optimization, and Mobile Point of Service for retailers, manufacturers, and brands. Whether you’re an eCommerce veteran or just getting started, B2C or B2B, our solutions are designed to power the shopping experience – from first click to doorstep – and to scale with you as your business grows. For more information, visit kibocommerce.com.
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CONTACT: Ketner Group Communications
Mariana Fischbach, 512-794-8876
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