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Dakota State University is rebranding

May 3, 2019

MADISON, S.D. (AP) — Another South Dakota school system is rebranding.

Dakota State University, in a statement Friday, said the goal is to unite the university under a look and feel that authentically matches “the essence of Dakota State.” The university will change its logo to a single “D″ surrounded by a hexagon and change its colors from blue and yellow to Trojan blue and gray.

The Argus Leader says the rebranding project took a year of research and planning and was initiated by President Jose-Marie Griffiths, who joined the college in 2015.

It’s the third school system in a month to do something similar, following in the steps of the University of South Dakota’s efforts to create a community college out of the University Center in Sioux Falls and the renaming of the Sioux Falls Catholic Schools to Bishop O’Gorman Catholic Schools this week.

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Information from: Argus Leader, http://www.argusleader.com

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