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Amazon Prime is going to cost you $2 more a month

January 19, 2018 GMT

Amazon Prime is going to cost you $2 more a month

CLEVELAND, Ohio -- Free two-day shipping enthusiasts, listen up: the price of a monthly Amazon Prime membership is going up.

Amazon unveiled the hike Friday, raising the price by 18 percent from $10.99 to $12.99 a month.

Subscribers who pay annually won’t see an increase as the yearly rate of $99 remains in effect. The cost of a standalone subscription to Prime Video also remains unchanged at $8.99 a month.

Amazon didn’t provide a reason for the price increase, but in an email to subscribers said, “Prime provides a unique combination of shipping, shopping, and entertainment benefits, and we continue to invest in making Prime even more valuable for our members.

“The number of items eligible for free two-day shipping increased in recent years from 20 million to more than 100 million items. We have expanded Prime Free Same-Day and Prime Free One-Day delivery to more than 8,000 cities and towns. We also continue to introduce new, popular and award-winning Prime Originals...Members also enjoy a growing list of unique benefits like Prime Music, Prime Reading, exclusive products and much more,” the statement said.

The change appears to be an attempt by Amazon to get more people to pay up front at the beginning of the year instead of every month as the annual membership cost represents a savings of 55 percent over the monthly plan.

The new price takes effect February 18.