Pepsi is Giving Away Cash This Holiday Season, but Doesn’t Want You to Keep it
PURCHASE, N.Y., Nov. 6, 2019 /PRNewswire/ -- People who gift cash for the holidays get a bad reputation for being lazy and thoughtless – but not only are they #winning for skipping endless retail lines and the possibility of gifting a future return, but they are giving people the power to buy what they actually want. Pepsi knows cash is the best gift you can give or get, that’s why this year the Brand is celebrating those unapologetic cash givers, by giving them - and everyone - one more way to gift it forward. Introducing “Gift it Forward with Pepsi,” a new holiday tradition, where Pepsi is giving away hundreds of thousands of dollars in cash to enable fans and consumers to spread some holiday cheer to their friends, family and causes that are near and dear to them.
Through unique QR codes found across 12 packs of Pepsi, Diet Pepsi, Pepsi Zero Sugar, Wild Cherry Pepsi and Pepsi Vanilla, as well as Pepsi Mini Can 15 and 10 packs, fans will try their luck at a digital scratch-off game – if three Pepsi globes are revealed, there is a cash prize ranging from $5 to $25,000 that can then be instantly gifted to a friend or a charity. Whether it’s gifted to friends, family members, teachers, or to fulfill outstanding IOUs, Pepsi wants you to gift the money forward and spread some holiday cheer!
How “Gift it Forward with Pepsi” Works (subject to Official Rules found at GiftWithPepsi.com):
“While the holidays have always been known as the season of giving, finding the right gift to give has always been an underlying stress for people. Our ‘Gift it Forward with Pepsi’ program is all about disrupting the typical ways that people go about holiday gift giving by enabling people to unapologetically give the gift of cash, adding a new dynamic to the overall holiday experience,” said Todd Kaplan, VP of Marketing, Pepsi. “So, whether you gift your winnings to a friend, a family member, or someone else, Pepsi wants to make it easier for you to get into the gifting spirit this holiday season.”
Additional Information on “Gift it Forward with Pepsi:”
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
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