Cleaning franchise sweeps entrepreneur off his feet
Brian Moody has delved into entrepreneurship after years of working in corporate setting.
In September, he opened The Cleaning Authority, a Glenside-based business specializing in high-quality residential cleaning.
After resigning from Lincoln Financial Corp. about a year ago, he opted not to return to the corporate sector.
“I took a year off to really just enjoy my life,” said Moody, who has a varied background in digital strategy and publishing. “I tried the job market for a minute, and I said I didn’t want to do that anymore.”
Moody investigated franchising opportunities in the caregiving, cleaning and food industries before ultimately deciding to become a franchisee with TCA. He joined up with the franchisor that was established in 1989, and now has more than 200 operations in the United States and Canada.
Moody was impressed by the company’s technology, marketing and its detailed cleaning system. He self-funded his venture by using money from his IRA fund.
Currently, his employees serves homes in the Montgomery County communities of Abington, Cheltenham and Springfield townships, Huntington Valley, Horsham and Upper Moreland. He is considering purchasing territories in the 19118 and 19119 ZIP code areas, which are in the northwestern part of Philadelphia.
Moody finds TCA’s detailed, deep cleaning methods impressive.
“All companies come in and do a deep clean the first time so they get the home up to a standard so they can maintain it going forward,” said Moody, who is a Central High School alum and graduate of Hampton University.
“One of the things that differentiates us is we do deep cleans every time we do the ongoing cleans. The complaint that people have is that a lot of companies come in do a deep clean and they breeze through and they don’t come back and do deep cleans too often,” he said.
While Moody specializes in providing residential cleaning services, he also offers light commercial cleaning for small businesses such as barbershops and salons.
Moody is a hands-on boss who often goes out on a cleaning assignment with his employees.
“One of the things that we say is life is too short for you to clean your own home,” he said.
“I train my employees so I have to be out there with them to show them how to go about doing things. I go out and inspect people’s work and make sure that when the homeowner comes home, that everything is done to their standards and my brand.”
Since TCA offers a career trajectory, Moody eventually plans to train employees to become trainers and inspectors. His future goals include growing the business to 500 customers within a three-year period and purchasing a building.
Iric Wexler, the chief development officer of The Cleaning Authority, said franchisees often build scalable businesses. He noted that the average TCA franchisee does about $1.3 million in annual revenue.
“We have a very sophisticated model as far as the marketing and technology and the system that we provide to franchisees,” Wexler explained.
“For a business perspective, we have such an ambitious and sophisticated model that we ultimately attract guys like Brian who have had very successful careers, come from a level of education and they are very ambitious in terms of what they tend to build. That makes us very unique,” he said.