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DERMA E Expands Natural, Clean Hair Cleansing Line In 2020

March 2, 2020 GMT

SIMI VALLEY, Calif.--(BUSINESS WIRE)--Mar 2, 2020--

DERMA E, a leading proven clean beauty skincare brand sees the future of clean hair care! With high eco-ethical standards since their inception, DERMA E recognizes the growing need from consumers for clean, natural products. Recognizing that need, DERMA E has announced the expansion of their natural, clean hair care collection moving into Ulta stores and Target while expanding the line and overhauling packaging.

Clean, Nourishing, Effective

Sulfate & silicone-free and safe for color-treated hair, Derma E’s new Thickening Shampoo & Conditioner are made with Therapeutic Mint & a unique Herbal Blend to effectively thicken and strengthen thinning hair. The blend also includes moisturizing Panthenol & Argan Oil to nourish the scalp & hair follicles for stronger, healthier-looking hair. Enriched with Eucalyptus Oil and cooling Spearmint Oil, the ingredients in the new Thickening Shampoo help to rejuvenate, stimulate, and make hair appear thicker & fuller. The new Thickening Conditioner is enriched with Willow Bark Extract and Peppermint Oil to support a healthy scalp and nourished healthy-looking hair texture. Both the shampoo & conditioner will retail for $9.99.

For 2020, DERMA E also revamped the packaging of their entire hair care line that currently includes their top-selling Scalp Relief Shampoo & Conditioner, Nourishing Shampoo & Conditioner, and Restoring Shampoo & Conditioner. The new packaging will consist of larger, slim, streamlined bottles, easy to dispense disc top caps, and 25% more product, at the same competitive retail price of $9.99.

Non-Toxic & Eco-Friendly Ingredients

“Today’s consumers are aware of the many benefits of not only choosing clean food options but also the importance of choosing the best, clean products for their hair and skin. Where in the past sulfates, parabens, and various alcohols were used in most products, consumers now seek products that are not only healthier options for their skin and hair, but also the environment, while still demanding high performance,” said Barbara Roll, Chief Marketing Officer of DERMA E.

A survey done by Ingredion, a leading global ingredients solution company, found that 76% of consumers were most likely to buy hair care products labeled vegan, green, or ethical within the next 6 months due to their expectation of these products providing enhanced performance. In the same survey total of 59% of consumers agreed they would pay more for these products.

DERMA E’s goal is to provide a clean, high-performing efficacy hair care program for those seeking the cleanest highest performing option today. DERMA E’s new Thickening Shampoo & Conditioner along with the entire hair cleansing line will be available for retail on dermae.com, as well as in Target & ULTA stores.


DERMA E is a leading natural, eco-ethical skincare brand with a global presence. Founded in 1984 and headquartered in Simi Valley, California, DERMA E’s mission is to deliver high quality, affordable and natural skincare products to consumers. DERMA E’s products are 100% vegan and cruelty-free and do not contain parabens, sodium lauryl sulfates, petrolatum, mineral oil, artificial colors, gluten, soy or GMOs. For more information on DERMA E, please visit: https://www.dermae.com

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Ashley Lutzker






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PUB: 03/02/2020 08:00 AM/DISC: 03/02/2020 08:01 AM