Packaging Seize+Adapt Concept Report, 2019 - Wider Opportunities for a Drinking Cup with a Sliding Lid - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Nov 19, 2019--
The “Packaging Seize+Adapt Concept: Wider Opportunities for a Drinking Cup With a Sliding Lid” report has been added to ResearchAndMarkets.com’s offering.
This report uses the author’s packaging innovation tool to take a closer look at a pack format used in the US by Brandable Foods for its Thrive! ready-to-blend smoothie, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using the author’s Pack-Track packaging innovation tool and takes a closer look at a paperboard drinking cup that has a plastic lid with a sliding/rotating cover, and considers how the format could cross over into other categories.
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Key Topics Covered
For more information about this report visit https://www.researchandmarkets.com/r/om3uwr
View source version on businesswire.com:https://www.businesswire.com/news/home/20191119005859/en/
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INDUSTRY KEYWORD: PACKAGING MANUFACTURING
SOURCE: Research and Markets
Copyright Business Wire 2019.
PUB: 11/19/2019 11:43 AM/DISC: 11/19/2019 11:43 AM