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IRI’s Jennifer Pelino to Identify Industry Trends for Career Success at ARF’s Women in Analytics

December 2, 2019 GMT

--(BUSINESS WIRE)--Dec 2, 2019--

IRI:

WHO:

Jennifer Pelino, SVP, Omnichannel Media, IRI ®

 

Julia DeTraglia, Head of Research, Hulu

 

Emma Chiu, Global Director, Wunderman Thompson Intelligence

 

Maggie Castro, Associate State Director, AARP

 

 

WHAT:

On Dec. 3, IRI’s Jennifer Pelino will participate in an educational session on the methodology behind using AI for efficient and effective data management in everyday operations in her discussion “ Workplace: Integrating AI into everyday work life, data literacy and a flexible work environment.” She will be speaking alongside esteemed industry veterans, including Hulu’s Julia DeTraglia, Wunderman Thompson Intelligence’s Emma Chiu and AARP’s Maggie Castro at the ARF Women in Analytics conference.

 

 

WHY:

The event’s theme is “2020 Trends: Getting Ahead of the Curve,” which is a crucial topic for analytics-focused industry professionals who want to learn “how they can take the guessing game out of industry predictions.” Jennifer Pelino will share with attendees her industry knowledge on AI initiatives that enable her clients to make better decisions faster through the use of big data. All four thought leaders will examine three key 2020 trends, which will allow attendees to bring valuable analytical insights to their product or brand campaigns and take the guesswork out of the prediction game:

 

 

 

  • Marketing: preparing for the “Third Age”
  • Media: TV’s trajectory, OTT and advertising spend online
  • Workplace: integrating AI into everyday work life, data literacy and a flexible work environment

WHEN:

Tuesday, Dec. 3, 2019

 

ARF, Women in Analytics

 

2 p.m. – 5 p.m. ET

 

 

WHERE:

ARF: Women in Analytics

 

Wunderman Thompson Intelligence

 

466 Lexington Ave

 

New York, NY 10017

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191202005102/en/

CONTACT: IRI Contact:

Shelley Hughes

E-mail:Shelley.Hughes@IRIworldwide.com

Phone: +1 312.474.3675 

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS

INDUSTRY KEYWORD: MARKETING COMMUNICATIONS DATA MANAGEMENT OTHER TECHNOLOGY TECHNOLOGY

SOURCE: IRI

Copyright Business Wire 2019.

PUB: 12/02/2019 09:05 AM/DISC: 12/02/2019 09:05 AM

http://www.businesswire.com/news/home/20191202005102/en