Yuengling Introduces First New Year-round Beer In 17 Years

March 20, 2018

POTTSVILLE — D.G. Yuengling & Son Inc. announced Monday that it is adding Golden Pilsner to its lineup of beers. It is America’s oldest brewery’s first new year-round beer in 17 years, the company said. The last was Light Lager. Jennifer Yuengling, vice president of operations for D.G. Yuengling & Son, described Yuengling Golden Pilsner as having “a good balance between malt and hop characteristics. It finishes very clean, a little bit dry, which in the end gives you a flavorful, crisp mouth feel.” It will have 4.7 percent alcohol by volume and 135 calories. It combines pale and speciality malts, and Hallertau and Saaz hops. The brew has been 18 months in the making, with consumer and marketing research and experimenting with ingredients taking place during that time. Samples were available in Virginia Beach, Virginia, last weekend. “It’s a pretty long process,” Yuengling said. The new brew will be available in six select markets on April 1: Central Pennsylvania, which includes Schuylkill County and the Harrisburg area; Virginia Beach, Virginia; Cleveland, Ohio; Rhode Island, Georgia and select markets in Tampa and Orlando. “We are phasing it into all of our territories, our 22 states, throughout 2018,” Yuengling said It will be available in May in more locations. By December, a full roll-out will take place. “We are promoting it as a lifestyle, active outdoor type of brand,” Yuengling said. Products from the family-owned and operated Pottsville brewery are sold in 22 states. Its principal beer brands include Yuengling Traditional Lager, Light Lager, Black & Tan, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale and Oktoberfest. D.G. Yuengling & Son Inc. has been named the top-producing craft brewing company in the United States. The honor, which is based on beer sales volume, comes from the Brewers Association, a not-for-profit trade association that represents more than 4,000 breweries nationwide. Yuengling was No. 1 on the top 50 craft brewing companies list and sixth in the top 50 overall brewing companies in the nation. Contact the writer: 570-628-6028