Farm To People Partners with From The Farmer to Reinvent the CSA, with a Click-to-Customize Box Fresh from Local Farmers and Artisans
BROOKLYN, N.Y.--(BUSINESS WIRE)--Nov 14, 2018--Farm To People today announced a partnership with From The Farmer, Washington DC’s leading online farmer’s market, which allows the two brands to bring the farmer’s market delivery experience to New York City. The collaboration allows both companies to expand their offerings in an effort to stand out as a leader in the very crowded online food delivery space. Together, they will supply the best local foods from the Northeast and beyond.
With their customizable farm box, available in the greater NYC and DC areas, From the Farmer fills the niche of just-picked seasonal produce from small-scale farms. Farm to People, a simple-to-use online farmer’s market, continues to showcase à la carte packaged items and gift baskets by unique individual makers. Starting today, customers in NYC can visit the newly launched fromthefarmer.com and browse nine different varieties of weekly farmer’s market boxes for deliveries — including vegetarian, vegan, and paleo.
From The Farmer’s Build-a-Box user interface reimagines the CSA for the busy consumer. Customers can seamlessly edit their boxes online according to their weekly needs and tastes. Through an easy-to-use platform, people will be able to change quantities, customize ingredients, and even pause deliveries. They will also be able to add artisan-crafted bread, pastured eggs, and grass-fed butter, as well as selections like U.S.-harvested sea salt and olive oils from the Farm to People marketplace.
“Our partnership promises a totally transparent shopping experience in an environment where it is increasingly ambiguous where your food is coming from,” says Michael Robinov, CEO of Farm To People. “Together, our focus is on delivering exemplary, sustainably grown foods and not wasteful, packaged, pre-portioned ingredients. Each carefully curated box includes easy-to-follow, inventive recipes to guide the conscious cook, providing a great way to explore new and seasonal foods.”
“From day one, our vision at From the Farmer has always been to deliver the best experience to customers’ kitchens,” says From the Farmer CEO and Co-Founder Nick Phelps. “These new improvements will allow us to meet more weekly shopping needs and drive more revenue to our local farmer partners.”
It is part of the mission of Farm to People and From the Farmer to provide food with a story, supporting small farmers and makers with a transparent approach that allows customers to virtually meet the people behind the offerings. Farmers are the heart of their companies, from Brooklyn Grange, a rooftop farm in NYC, to the women-owned Little Wild Things Farm in DC. Users can enjoy their local, heirloom fruits and vegetables in addition to sustainable meats from Stryker Farm in Pennsylvania, wild seafood directly from Sitka Salmon Shares in Alaska, artisan-made cheeses from Jasper Hill and Consider Bardwell in Vermont, and hundreds of small-batch products from around the US.
About Farm to People
Farm To People is a premier online farmer’s market dedicated to showcasing local, small-batch artisanal makers and their original products. Founded with the goal of connecting the best independent food producers to a national audience, Farm To People makes it easy for shoppers to fall in love with new flavors, discover unique products, and connect with the individuals who craft their goods by hand. Farm To People delivers products right to customers’ doorsteps. This facilitates a more transparent and personal food system for all. Every product is made using wholesome, sustainable ingredients without anything artificial, GMO, or inhumanely raised.
About From The Farmer
From the Farmer was started in 2011 to bring the farmer’s market to the front door. The company’s farm partners harvest to order in 48 hours, bringing a quality of fresh produce that’s unlike any other in grocery delivery. The company has a fleet of trucks, 35 employees, operates out of a 10,000 square foot warehouse and reaches homes in the greater Washington DC and New York City markets every week.
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CONTACT: Strell & Co.
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: ONLINE RETAIL RETAIL FOOD/BEVERAGE
SOURCE: Farm To People
Copyright Business Wire 2018.
PUB: 11/14/2018 10:35 AM/DISC: 11/14/2018 10:35 AM