Brand Icon “Carlos” Grows His Beard for Taco Del Mar’s No-Shave November Campaign
DENVER--(BUSINESS WIRE)--Nov 4, 2019--
The fast-casual regional restaurant chain that serves coastal Mexican cuisine inspired by Baja California, Mexico, is launching “Taco Del Mar’s No-Shave November” campaign geared towards raising awareness for men’s health issues, including prostate cancer, testicular cancer and men’s suicide.
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Taco Del Mar’s No-Shave November (Photo: Business Wire)
Known for its fish tacos and “of the sea” roots, the brand’s somewhat lesser known mascot is Carlos, a mustached grouper which will replace his signature mustache with a facial hair style of choice as determined by an online consumer poll throughout November. Consumers are asked to vote for their favorite out of eight unique facial hair styles on Taco Del Mar’s Facebook page to participate in Taco Del Mar’s No-Shave November campaign and influence the outcome.
“Seizing upon the popular annual cause event designed to raise awareness for men’s health issues, we are inviting Taco Del Mar guests, fans, and the general public to vote what facial hair style is the best look for Carlos as a way to reintroduce him as a brand icon,” said Mark Lohmann, Chief Brand Officer, REGO Restaurant Group, which owns Taco Del Mar. “Carlos is one representation of our Baja-style brand culture, and one we think could use a re-fresh – in the same vein as we are updating our menus – even if it’s only temporary, and to support an important cause.”
Taco Del Mar, which will donate $10,000 to the Prevent Cancer Foundation, is promoting the campaign through its social media channels using the hashtags #CarlosforCause and #FishWithWhiskers throughout the month of November.
For more information about Taco Del Mar, please visit tacodelmar.com or the campaign’s landing page: https://tacodelmar.com/carlosforcause/. Follow Taco Del Mar on Twitter @Taco_Del_Mar, on Facebook facebook.com/tacodelmarcorp/, and on Instagram @Official_TacoDelMar.
About TACO DEL MAR®
Founded in 1992, TACO DEL MAR® is a quick-service restaurant chain inspired by southern Baja, Mexico and the coastal beach shacks known for serving the tastiest burritos and tacos. As a fresh, fast alternative to traditional Mexican food, TACO DEL MAR® features Burritos, Baja Style Tacos, Savory Enchiladas and much more. The completely trans-fat-free menu features long grain rice, beans, and tortillas that are baked, not fried. For those who choose not to indulge their carnivorous side, TACO DEL MAR® is proud to offer an array of vegetarian- and vegan-friendly options. TACO DEL MAR® has nearly 100 locations throughout the U.S. and Canada. For more information, nutrition facts, and a list of locations visit www.tacodelmar.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20191104005127/en/
CONTACT: Marie Espinel or Katie Lewis
LAK Public Relations, Inc.
KEYWORD: COLORADO UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: RETAIL RESTAURANT/BAR
SOURCE: Taco Del Mar
Copyright Business Wire 2019.
PUB: 11/04/2019 09:13 AM/DISC: 11/04/2019 09:13 AM