P&G Again Reinvents Consumer Experiences at the 2020 Consumer Electronics Show
LAS VEGAS--(BUSINESS WIRE)--Jan 5, 2020--
The Procter & Gamble Company (NYSE: PG) makes its return to CES 2020 alongside other top innovators from around the world to showcase how it’s combining deep consumer insights and cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200105005083/en/
P&G makes its return to CES 2020 to showcase how it’s combining deep consumer insights and cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences.
“We strive to make life easier and more enjoyable with the superior products and services our brands offer,” said Chairman and CEO David Taylor. “CES gives us the chance to show how we are constructively disrupting our business to deliver irresistibly superior experiences that reinvent what people expect of everyday products.”
The P&G LifeLab exhibit and product portfolio, which debuted in 2019, received numerous accolades, including Engadget’s 2019 “Best of CES” People’s Choice Award, USA Today’s “CES Editors’ Choice” Award, and a listing in Exhibitor Magazine as one of the “Top Twenty Best Exhibits.” It has been reimagined for 2020 and features:
The Company is also unveiling a companion website, www.PGLifeLab.com, where people can visit the P&G LifeLab exhibit virtually, see product demonstrations and live events, and even purchase or preorder connected products from the show.
“We’ll also showcase how P&G is creating value for consumers and shareholders by operating with the speed and agility of a startup fueled by more than 180 years of global business expertise,” Taylor added.
Throughout the week, P&G will be connecting with consumers, customers and potential innovation partners, understanding that collaboration across industries is key to innovating ahead of consumer expectations. P&G Ventures, the Company’s early stage startup studio, will also be hosting the P&G Ventures Innovation Challenge, the culminating event of its annual business development competition.
“We want to continue leading as we challenge ourselves to raise the bar,” said Kathy Fish, Chief Research, Development and Innovation Officer. “We are embracing new approaches to innovation so we’re more agile, more connected and more effective. We are engaging consumers as innovation partners and testing more ideas than ever before.”
Following P&G at CES
The featured products and more will be on display and available for demonstrations in the P&G LifeLab exhibit starting Tuesday, January 7. And, more private demos from Gillette and Oral-B will be offered throughout the day in the comfort of two, custom-designed “Carestream” trailers adjacent to the P&G LifeLab.
In addition to product experiences, visitors can participate in discussions and special events from P&G and its consumer and technology partners, and discover the ways that technology is driving and enhancing the next generation of consumer-inspired innovation.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
View source version on businesswire.com:https://www.businesswire.com/news/home/20200105005083/en/
CONTACT: Robyn Schroeder, P&G Global Communications
Email:email@example.com Holly Winter, H+K Strategies
KEYWORD: NEVADA OHIO UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: LUXURY WOMEN SENIORS CONSUMER ELECTRONICS TECHNOLOGY PETS MEN GAY & LESBIAN FAMILY SUPERMARKET SPECIALTY MOBILE/WIRELESS CONSUMER COSMETICS RETAIL TEENS PARENTING BABY/MATERNITY HOME GOODS OTHER CONSUMER
SOURCE: The Procter & Gamble Company
Copyright Business Wire 2020.
PUB: 01/05/2020 03:00 PM/DISC: 01/05/2020 03:00 PM