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Sports Illustrated Brings “The Party” to Miami Beach to Celebrate the Biggest Weekend in Sports Featuring Musical Performances by Marshmello and Black Eyed Peas

January 7, 2020 GMT

NEW YORK--(BUSINESS WIRE)--Jan 7, 2020--

Sports Illustrated today announced that it will be heading to Miami Beach with The Party, its annual marquee event. The legendary sports enterprise is joining forces with The Undisputed Group for this year’s VIP big-game night on Saturday, February 1, 2020, at the world-famous Fontainebleau in Miami Beach, Florida.

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The merging of these industry titans will bring together some of the top names in entertainment and sports at one of the most luxurious oceanfront hotels in Miami Beach. Guests can expect a night of unforgettable musical performances by Marshmello and the Black Eyed Peas and dancing complemented by live video mixing by DJ Irie.

“We are thrilled to bring Sports Illustrated back to the big-game weekend and to join forces with The Undisputed Group, who has unrivaled expertise in spectacular event production,” said Corey Salter, Group President, Entertainment at Authentic Brands Group, owner of the Sports Illustrated brand. “SI is the source that connects audiences to athletes and teams across the sports world, and we are certain that not only will this be an unforgettable experience for fans, but our most memorable big-game event to date.”

Last year’s Sports Illustrated big-game event was held at the College Football Hall of Fame in Atlanta and featured performances by Snoop Dogg, Lil Wayne, DJ Irie and Dallas Austin. Top musicians, celebrities, models and athletes were in attendance, including will.i.am, Lil Jon, Danielle Herrington, Jasmine Sanders, Aly Raisman, Kyler Murray and Baker Mayfield.

“Each year, we aim to make our big-game event with Sports Illustrated bigger and better than ever,” said David Spencer, Founder and Co-CEO of The Undisputed Group. “This year, we’re presenting an immersive, elite playground for partygoers with a curated mix of talent, sponsors, photo opportunities and more.”

Casamigos is the official partner of The Party. Sponsors of The Party will include StubHub, Reign Total Body Fuel, and Dewar’s Scotch Whisky.

“StubHub is all about connecting fans to the live experiences they love,” said Akshay Khanna, General Manager of Sports at StubHub. “We’re thrilled to partner with media powerhouse Sports Illustrated to offer VIP treatment to football fans at The Party in Miami, along with a secure and seamless ticket buying and selling experience.”

For additional information and to purchase tickets, visit www.sportsillustratedtheparty.com.

About Sports Illustrated

Sports Illustrated is an award-winning media enterprise and cultural touchstone that captures moments in sports and turns them into history. Offering the most relevant and innovative content in real-time, SI is the authoritative voice of the sports world and the source that connects audiences to athletes and teams across every touchpoint spanning entertainment, editorial, and digital platforms to live events and brand extensions. The Sports Illustrated network includes the iconic Magazine and SI Kids and marquee franchises Sports Illustrated Swimsuit, Sportsperson of the Year, and Fashionable 50.

For more information, visit  SI.com.
Follow Sports Illustrated on  TwitterInstagram, and  Facebook.

About The Undisputed Group:

Undisputed Group produces world-class events centered around culturally charged experiences. They partner with properties and lifestyle brands to create fully integrated programs that bring brands, athletes, celebrities, and audiences together.

Undisputed Group is the collaboration of Michael Heller and David Spencer of Talent Resources Sports, a sports marketing company specializing in bridging the gap between athletes and brands with decades of experience, along with Matthew Gavin and Frank Catrambone of Big Game Events, an experiential marketing agency specializing in large scale event production, marketing, and talent relations.

The Undisputed Group partnership will curate bespoke events and consumer experiences around destination events annually, and provide out-of-the-box experiential marketing initiatives for consumer brands at those key times of the year. As the retail sales model for these brands continues to evolve, Undisputed Group will quickly cement itself as a secret weapon for global brands and retailers alike.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 5,000 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $10 billion in annual retail sales and includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick’s of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®.

For more information, visit authenticbrandsgroup.com.
Follow ABG on Twitter, LinkedIn and Instagram.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200107005379/en/

CONTACT: Media:

ALISON BROD MARKETING + COMMUNICATIONS

Adrianna Lauricella

sportsillustrated@alisonbrodmc.com

212-230-1800SPORTS ILLUSTRATED / AUTHENTIC BRANDS GROUP

Michelle Ciciyasvili - Senior Manager, Marketing Communications – Entertainment

mciciyasvili@abg-nyc.com

(646) 380-5836

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: ENTERTAINMENT MUSIC LUXURY TRAVEL LODGING CELEBRITY GENERAL ENTERTAINMENT GENERAL SPORTS RETAIL COMMUNICATIONS ADVERTISING MARKETING EVENTS/CONCERTS SPECIALTY SPORTS

SOURCE: Sports Illustrated

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PUB: 01/07/2020 07:01 AM/DISC: 01/07/2020 07:01 AM

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