A new billboard near The Q has the perfect response to those #PhillyWantsLeBron signs

March 1, 2018 GMT

A new billboard near The Q has the perfect response to those #PhillyWantsLeBron signs

CLEVELAND, Ohio -- A Cleveland marketing agency has responded to the #PhillyWantsLeBron billboards along the freeway with a billboard of its own.

Marcus Thomas LLC put up the digital billboard located on the parking garage at The Metropolitan at The 9 across from Gateway on East 9th Street this afternoon just in time for the Philadelphia 76ers game tonight at Quicken Loans Arena. The message reads “Hey Philly” above a picture of a crown. While the crown is an obvious reference to Cavs superstar’s King James nickname, it also not so subtlely resembles a giant middle finger.

Well played, folks. Well played.

The message, of course, is a response to the three billboards a Philadelphia remodeling company put up along I-480 this week. Just like in the Oscar-nominated film “Three Billboards Outside Ebbing, Missouri,” the signs collectively contain a message. The first is a pictogram of James on the court with the Sixers’ starters. The second says “Complete the Process,” a play on the team’s “Trust the Process” mantra. The third billboard makes it perfectly clear about the advertiser’s intentions. ”#PhillyWantsLeBron,” it says.

A Philadelphia-based company put up three billboards on highway to downtown Cleveland this morning saying that city wanted LeBron. Here they are in order. pic.twitter.com/vntsa8h3mE— Darren Rovell (@darrenrovell) February 26, 2018

The billboard at The 9 counters with the hashtag, ”#TheLandOfTheKing.”

Marcus Thomas LLC isn’t the first Cleveland-based company to fire a shot in the billboard wars between the two cities. Earlier this week, Firenza Stone displayed messages on the digital signs outside its Willoughby store that read “Hey Philly,” ”#LeBron is Home,” and “Process Complete.”

Cleveland claps back! ?????? pic.twitter.com/zEaBE2kCu0— Brian Havrilla (@brianhavrilla) March 1, 2018

As far as James’ supposed interest in the Sixers -- he said he was flattered by the billboards -- the Cavs’ triple-double machine vehemently denied a rumor he spent time during All-Star Weekend in Philly checking out schools for his kids.

“That’s disgusting,” he told reporters at shootaround this morning.

Not in our house. #TheLandOfTheKing #DefendTheLand pic.twitter.com/cyciQqtZCv— Marcus Thomas (@MarcusThomasCle) March 1, 2018