SHANGHAI (AP) — As Ivanka Trump builds a new political career as an adviser to her father, the commercial engine of her lifestyle brand is going strong. Sales, by some measures, have reached record highs this year.
NEW YORK (AP) — Retailers are finding themselves walking a fine line when dealing with the politically charged Ivanka Trump brand, which is stamped on everything from pants to shoes to handbags.
Carry the items and get grief from shoppers opposed to President Donald Trump and his daughter's role in the White House.
Pull the brand because it's not selling, and risk facing the ire of Trump supporters and becoming a Twitter target.