The mood on the field was tense during the Super Bowl as the Tampa Bay Buccaneers trounced the Kansas City Chiefs. Off the field, brands sought to relieve the tension of the game — and the year — with lighthearted commercials stuffed with celebrities and nostalgic characters.

They aimed to connect to the estimated 100 million viewers who tune in to the Super Bowl broadcast each year.

NEW YORK (AP) — Playwright Paul Rudnick has never been comfortable with the term “coastal elites,” that sneering nod to educated professionals who live in California cities or along the Eastern seaboard.

“What’s always bothered me is a sense that the coastal elites are not Americans — that they’re not citizens, that they don’t count,” says Rudnick. “No. If you’re going to listen to everyone in the Midwest, then you have to listen to the coasts as well. We are all in this country together.”

LOS ANGELES (AP) — After five years on TV, it seemed like “Schitt’s Creek” was just starting to hit its stride.

The critically acclaimed comedy — about a shallow, filthy rich family who lose their fortune and are forced to live in a small town they bought as a joke — debuted in Canada in 2015, and soon after on Pop TV in the United States.