NEW YORK (AP) — Queen Latifah is becoming a TV star for CBS at a time broadcast networks can really use one, while Dwayne Johnson and Kenan Thompson made respectable sitcom debuts for NBC.
The mood on the field was tense during the Super Bowl as the Tampa Bay Buccaneers trounced the Kansas City Chiefs. Off the field, brands sought to relieve the tension of the game — and the year — with lighthearted commercials stuffed with celebrities and nostalgic characters.
They aimed to connect to the estimated 100 million viewers who tune in to the Super Bowl broadcast each year.
NEW YORK (AP) — Super Bowl ads each year offer a snapshot of the American psyche. And this year, it's a doozy.
After a year of pandemic fear and isolation, a tumultuous election capped by a riot at the Capitol, and periodic uncertainty as to whether there would even BE a Super Bowl, marketers have to tread carefully. The ideal: promote their brands to a weary audience looking for comfort and escapism without crossing any lines that might trigger viewers.
LOS ANGELES (AP) — Don Johnson is getting his funny on with help from a couple of “Saturday Night Live” stars.
Known for his dramatic roles in the hit series “Miami Vice” and “Nash Bridges,” Johnson co-stars with Kenan Thompson and Chris Redd in the upcoming NBC comedy “Kenan.”
Thompson plays a widower juggling his job as a morning TV host with raising two young daughters. Johnson is his meddling father-in-law, and Redd is his brother.
NEW YORK (AP) — NBC didn't invoke its "must-see TV" 20th-century marketing slogan in announcing a renewed emphasis on sitcoms next season, but it could have.
Calling comedy the "heart" of its brand, the network announced it is adding four new sitcoms to its lineup for 2019-20, with stars including Kenan Thompson of "Saturday Night Live" and sitcom veterans Fran Drescher ("The Nanny") and Steven Weber ("Mom," ''Wings").