ORLANDO, Fla. (AP) — Tourism officials in Orlando are launching their first full-scale marketing campaign since the pandemic, and it's aimed at tourists located within driving distance in the...
CONCORD, N.H. (AP) — New Hampshire is urging residents to go the extra mile while staying close to home this winter.
A new marketing campaign deigned to boost businesses during the...
ALBUQUERQUE, N.M. (AP) — New Mexico’s largest city is launching a new marketing campaign to attract remote workers who can do their jobs from anywhere.
DETROIT (AP) — General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of...
BOSTON (AP) — Massachusetts sued electronic cigarette giant Juul Labs Inc. on Wednesday, accusing the company of deliberately targeting young people through its marketing campaigns....
SALT LAKE CITY (AP) — Moab tourism officials have launched a marketing campaign that aims to blunt the negative effects of the millions of visitors who visit the southeastern Utah town each year....
BISMARCK, N.D. (AP) — North Dakota’s new tourism marketing campaign is promoting what the sparsely populated state has plenty of: elbow room.
HARTFORD, Conn. (AP) — Connecticut farmers are being asked to suggest ways to improve the state's Connecticut Grown campaign, an effort to raise awareness about produce and other agricultural...
CHICAGO (AP) — Kentucky launched a marketing campaign to coax Illinois companies to move across the border with promises of lower taxes and better weather.
CHICAGO (AP) — Illinois Attorney General Kwame Raoul has filed a lawsuit against several pharmaceutical companies, including Johnson & Johnson, alleging they carried out "unfair and deceptive"...
PORTLAND, Maine (AP) — Maine's advocate for utility consumers wants to lodge at least a $1 million fine against an electricity provider facing allegations over deceptive marketing.
MADISON, Wis. (AP) — Organizers said a marketing campaign to encourage young professionals from elsewhere in the Midwest to move to Wisconsin will continue despite a lack of funding from this...
CHARLESTON, W.Va. (AP) — A West Virginia woman has sued the nation's largest e-cigarette maker, claiming the company uses a deceptive marketing campaign to intentionally target...
LINCOLNSHIRE, Ill. (AP) — A northern Illinois prosecutor has sued the nation's largest e-cigarette producer, contending the company intentionally targeted teenagers with a deceptive marketing...
LARAMIE, Wyo. (AP) — The University of Wyoming is renewing its year-old marketing campaign that proclaims "The World Needs More Cowboys."
University officials said last week the campaign...
NORMAN, Okla. (AP) — Consumer products giant Johnson & Johnson was a "kingpin" company that helped fuel the most devastating public health crisis in Oklahoma history, the state attorney general...
BALTIMORE (AP) — Baltimore has a new marketing campaign to try to recruit new officers to a police department plagued by corruption.
"Be a Part of the Greatest Comeback Story in America" is...
KNOXVILLE, Tenn. (AP) — Mountain Dew — now the country's third most popular soft drink — began because two Knoxville brothers needed a tasty mixer for their bourbon.
LANSING, Mich. (AP) — Michigan's state travel agency has kicked off a new marketing campaign to attract summer visitors.
The "Meanwhile in Michigan" campaign is building on a national cable...
MADISON, Wis. (AP) — The state Department of Tourism's new leader says she wants to launch a new marketing campaign to draw visitors to Wisconsin by plane.
ST. PAUL, Minn. (AP) — Minnesota's state tourism agency has unveiled a new marketing campaign based on the slogan "Find Your True North."
The True North campaign was announced Monday at Explore Minnesota Tourism's annual conference. Officials say it leverages the "Bold North" tagline from last year's Super Bowl in Minneapolis, and efforts to use Minnesota's northern latitude to set it apart from other Midwestern states.
AUGUSTA, Maine (AP) — A state funded lobster marketing council is aiming to court fishmongers to carry more soft-shell lobsters with a new marketing campaign.
LINCOLN, Neb. (AP) — Nebraska's no longer nice, at least in its next tourism campaign. The new sales pitch has a decidedly self-deprecating bent: "Nebraska. Honestly, it's not for everyone."
The slogan, which the Nebraska Tourism Commission unveiled Wednesday at a Nebraska City conference, will replace the current "Through My Eyes" campaign this spring, commission marketing manager Jenn Gjerde said Thursday.
LARAMIE, Wyo. (AP) — The University of Wyoming's "The World Needs More Cowboys" marketing campaign has only just begun.
The Laramie Boomerang reports the university has spent just 20 percent of the $750,000 it plans to expend on the campaign by February, when the main recruiting efforts for the 2019-2020 academic year will end.
JACKSON, Wyo. (AP) — A marketing campaign for the Jackson Hole area in Wyoming is asking visitors to minimize their environmental impact to "Keep Jackson Wild."
The campaign also urges residents and visitors to exclude geotags from social media images so followers don't trample on the area's hidden gems
LARAMIE, Wyo. (AP) — When the University of Wyoming decided on a new marketing slogan — one element of a $500,000 campaign to boost enrollment — it hoped to reach potential students across the country and inspire them to ask questions about UW.
On that front, the campaign succeeded beyond its wildest expectations.
During the Board of Trustees' meeting Thursday, the board voted to roll out the campaign ahead of schedule to capitalize on the national attention it was already gaining.
LARAMIE, Wyo. (AP) — Some are raising objections to a planned marketing campaign for the University of Wyoming, calling the slogan sexist, racist and counterproductive to the university's recruiting goals.
The slogan claims, "The world needs more cowboys." the Laramie Boomerang reported .
SYDNEY (AP) — Bert van Marwijk cut six players from his extended World Cup squad in a contentious call on the same day as Football Federation Australia and a major sponsor unveiled a marketing campaign with veteran Tim Cahill as the main feature.
Cahill has scored goals in all three of his previous trips to the World Cup and remains a leading contender for a spot in Australia's final 23-man squad for Russia, but the timing of the announcement Tuesday sparked some criticism.
CHICAGO (AP) — A suburb south of Chicago is using comic strip ads as part of a $20,000 marketing campaign to try attracting city dwellers and millennials to the area.
Homewood's "Think Homewood" comic strips began this month and will run through May, the Chicago Tribune reported . The village is about 25 miles (40 kilometers) south of downtown Chicago and has about 20,000 residents.
URBANA, Ill. (AP) — The University of Illinois System is launching a statewide marketing campaign to increase public awareness of its three universities as part of a multi-billion dollar fundraising campaign.
PHOENIX (AP) — State officials are conducting a weeklong marketing campaign aimed at promote fire prevention.
The Arizona Department of Forestry and Fire Management is putting up "put out your campfire" billboards across the state and also providing public servicemen announcements to radio stations on defensible space and other fire safety topics.
Meanwhile, the state Department of Transportation is helping by using ADOT's highway message signs to carry fire safety messages.
SCOTTSDALE, Ariz. (AP) — Scottsdale has dropped a marketing campaign aimed at luring entrepreneurs after it was slammed for pushing sexism and "bro" culture.
Scottsdale Economic Development this week debuted "Saguarbro" T-shirts at the South by Southwest trade show, where the agency has been touting the city as a startup hub.
SPRINGFIELD, Ill. (AP) — Illinois' capital city has contracted with an advertising agency to promote it as part of the state of Illinois' 200th birthday this year.
COLUMBUS, Ohio (AP) — A former Ohio State and NFL star is asking a judge to let him expand a class-action lawsuit over allegations that marketing campaigns for dozens of big-time colleges and universities improperly used the images of thousands of current and former football players.
Those athletes should be compensated, according to the proposed update of a lawsuit by ex-linebacker turned broadcaster Chris Spielman.
NEW YORK (AP) — The tourism agency NYC & Company on Monday launched a new campaign called "True York City" designed to promote iconic attractions as well as unique experiences, neighborhoods and local businesses.
DOVER, Del. (AP) — A marketing campaign to give a Delaware county a more distinct identity seems to be working.
The News Journal reports that since the "Quaint Villages" branding effort began last year, Kent County has seen a $4.5 million windfall in tourism spending since Jan. 1. Tourism officials say the county is well on its way to reaching its $12.4 million goal by the end of June 2018.
MILWAUKEE (AP) — Nearly two dozen Wisconsin counties are suing makers of prescription painkillers, alleging in a federal lawsuit Tuesday that the companies' "nefarious and deceptive" marketing campaigns precipitated the nation's opioid overdose epidemic.
NEW YORK (AP) — CoverGirl executive Ukonwa Ojo was struck when the team from an ad agency entered the room to pitch ideas for revamping the cosmetic company's image. For the first time in Ojo's more than 20-year career in business, she found herself working with an African-American creative director.
BISMARCK, N.D. (AP) — Justin Walsh and Garrett Moon couldn't find a job they wanted in Bismarck, so they created their own.
The two are founders of one of North Dakota's fastest-growing technology startups, CoSchedule, and are finding success as their company makes its move to the next level.
ZAGREB, Croatia (AP) — Billboards featuring Melania Trump and the slogan "just imagine how far you can go with a little bit of English" were removed Tuesday from the Croatian capital after her lawyer threatened a lawsuit.
The billboards were part of a marketing campaign by a private English language school in Zagreb, which tried to persuade Croats to learn English by reminding them of the Slovenian-born U.S. first lady's personal experience.
GREENWICH, Conn. (AP) — As Connecticut struggles with a budget stalemate and the departure of major companies, one of its wealthiest communities wants to make it known to the wider world that all is well in Greenwich.
A team from a public relations firm visited the town last week to begin work on a campaign to promote Greenwich, the town of 60,000 people on the New York state line known in the public's imagination as home of the polo and country club set.
RUTLAND, Vt. (AP) — Sponsors of a $200,000 marketing initiative hope to entice professionals working in cities like New York and Boston to visit and eventually live there.
The initiative rebrands Rutland County as the Killington Valley and a new video highlights the region as a mountain biking destination. WVPS-FM reports (http://bit.ly/2tqp37a ) the video is the beginning of a 10-year, online effort to tout the assets of Rutland County.
OKLAHOMA CITY (AP) — Oklahoma Attorney General Mike Hunter on Friday sued more than a dozen manufacturers of opioid pain medication, alleging that deceptive marketing campaigns by the drugmakers have fueled the state's opioid epidemic.
The lawsuit alleges the manufacturers "executed massive and unprecedented marketing campaigns through which they misrepresented the risks of addiction from their opioids and touted unsubstantiated benefits."