CHICAGO - April 9, 2020 - ( Newswire.com )

Advanced data science and artificial intelligence (AI) company Shortest Track announced today the release of ‘The COVID Disruption Index,’ a free tool for U.S companies designed to help forecast the impact of COVID-19. The model uses county and zip code specific COVID-19 predictors to help businesses understand and respond to challenges in store operations, inventory, demand forecasting, customer engagement and marketing related to the COVID-19 outbreak.

Available for free on Shortest Track’s cloud-based platform, the COVID-19 Disruption Index is a predictive model that forecasts future impact of COVID-19 infection on consumers, stores and product performance. Updated daily, it uses known location-based factors, infection rates and human factors that accelerate local impact. Additional factors include social density, closing of bars and restaurants, shelter in place orders, unemployment data and ICU bed capacity. Shortest Track’s experience supporting the healthcare, consumer goods and retail industries provided key insight into its design of an analytical framework for managing all aspects of business across the pandemic lifecycle.

“We expect to see recurrences and future COVID-19 breakouts over the next eighteen months and this tool can help businesses plan for long-term interruptions, broader recovery efforts and communicating directly with customers and business partners their plan for recovery and continuity of operations,” said Eric Hillerbrand, CEO of Shortest Tack Company.

The COVID-19 Disruption Index is one of a collection of business intelligence solutions from Shortest Track that use retailer and manufacturer data enabling forecast capabilities for key at-risk business function areas, including:

Stores at risk: Understanding which stores are at risk, including the foot traffic impact of social distancing.

Products at risk: Understanding the predicted impact of COVID-19 and other risk factors on food purchase demand and revenue forecasting.

Inventory at risk: Understanding the predicted impact of COVID-19 and other risk factors on demand including inventory shortages and overstocking.

“Shortest Track delivers advanced data science and artificial intelligence powered business solutions to support the retail, consumer products and manufacturing industries,” said Hillerbrand. “Our COVID-19 Disruption Index helps businesses understand the depth of the disruption they face and use it to respond to immediate shortages or surges of demand while planning for the future.”

Shortest Track is currently working with companies to forecast demand, distribution and marketing optimization in response to COVID-19. Shortest Track delivers low cost solutions for companies of all sizes through a membership model that bends the cost curve.

The report is free and available without restriction here: https://shortesttrack.market/covid-19.

For more information contact info@shortesttrack.com or call (888) 276-0350.

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Original Source: Shortest Track Releases Free AI-Powered COVID Disruption Index and At-Risk Business Forecasting Models

Newswire: Business

Shortest Track Releases Free AI-Powered COVID Disruption Index and At-Risk Business Forecasting Models