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DETROIT (AP) — Rick Hendrick erased any doubt that marketing in motorsports is still effective when his automotive sales group bought the sponsorship rights through 2023 for NASCAR title contender Kyle Larson.
CHARLOTTE, N.C. (AP) — Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years. Now that Hendrick has his man, he has locked Larson down for two more seasons with full sponsorship.
LONG POND, Pa. (AP) — Jeff Gordon retired in 2015 and had the conversation with Rick Hendrick that the Hall of Fame driver could pursue other ventures — broadcasting, business, travel — but one day would get the call to come home.
CHARLOTTE, N.C. (AP) — Rick Hendrick was convinced there was little risk in signing Kyle Larson, who if given the chance would prove he was worth sponsorship investment after his long suspension by NASCAR for using a racial slur.
CHARLOTTE, N.C. (AP) — Jeff Gordon will leave the Fox Sports booth to take a daily role at Hendrick Motorsports as vice chairman and the second-ranking team official to majority owner Rick Hendrick.
CHARLOTTE, N.C. (AP) — Everybody knew Kyle Larson was going to win races once he started driving Rick Hendrick’s cars.
But this? This looks like a driver capable of chasing down the modern-era record of 13 wins in a season set in 1975 by Richard Petty and tied in 1998 by Larson's childhood idol Jeff Gordon.
CONCORD, N.C. (AP) — Practice, qualifying, happy fans and a Hendrick Motorsports driver winning at Charlotte Motor Speedway: It doesn't get much more normal than that in NASCAR these days.
“It just feels like we're back,” car owner Rick Hendrick said Sunday night after his newest driver, Kyle Larson, won the Coca-Cola 600 for the team's record-setting 269th NASCAR victory.
CONCORD, N.C. (AP) — Kyle Busch took some comfort away from his Coca-Cola 600 finish: At least he beat two of the four drivers at dominant Rick Hendrick Motorsports.
Busch, the two-time NASCAR Cup Series champion, was the only one who consistently ran with the dominant Hendrick teams Sunday night at Charlotte Motor Speedway.
CONCORD, N.C. (AP) — The first thing Rick Hendrick thought about as Kyle Larson crossed the finish line to win the Coca-Cola 600 was April 29, 1984.
That's when Hendrick won for the first time as a NASCAR Cup Series owner when Geoff Bodine took the Sovran Bank 500 at Martinsville Speedway.
CONCORD, N.C. (AP) — Those who’ve been around Hendrick Motorsports over the past few years know all about the record.
It’s impossible not to.
Car owner Rick Hendrick has made no secret to his employees about how badly he wants to surpass Petty Enterprises for the most Cup Series wins in NASCAR history.
AUSTIN, Texas (AP) — Hendrick Motorsports tied The King in the rain, spray and mud of Texas. Now it's time to go home to see if it can pass Richard Petty as NASCAR's winningest team.
Chase Elliott's victory in the rain-shortened Texas Grand Prix at Circuit of the Americas earned Hendrick Motorsports win No.
AUSTIN, Texas (AP) — Chase Elliott managed the slipping and sliding, the standing water and the poor visibility that made it hard for drivers to see just a few feet in front of them.
And when NASCAR's debut at the Circuit of the Americas ended early because of poor racing conditions in the rain, Elliott had earned not just his first victory of the season, but also historic ones for Hendrick Motorsports and Chevrolet.
DOVER, Del. (AP) — Hendrick Motorsports has a mission to dethrone The King.
Just ask Kyle Larson.
Larson has spent mere months on the job driving for Rick Hendrick, and promptly learned how seriously the team owner took his passion for catching Petty Enterprises -- anchored, of course, for years by Richard Petty -- on NASCAR’s career list for most wins by one organization in the Cup Series.
LAS VEGAS (AP) — Kyle Larson wasn't sure he'd ever race again in NASCAR, and if he could, he didn't know who would even hire him...