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Global Lingerie Market (2021 to 2029) - Featuring Philips Van Heusen, Jockey International and Wacoal Among Others - ResearchAndMarkets.com

October 13, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Oct 13, 2021--

The “Lingerie Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2021 To 2029” report has been added to ResearchAndMarkets.com’s offering.

Lingerie refer to the apparels that serve as a fashionable item and has its functional benefits. The global lingerie market expected to grow at a CAGR of 4.5% from 2021 to 2029. Latest trends shows women are keen on selecting the correct lingerie that are suitable for their outerwear. This is mainly because lingerie has become more of cultural and psychosocial satisfaction among women.

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Lingerie is one of the high growth categories among other apparel segments, and promises innovation and growth in the coming years. Rise in the income of the consumers along with the increase in discretionary spending towards fashionable clothing has resulted in the rise of demand for lingerie. Several companies adopt visual merchandising as a strategic move to gather more number of customers. Inclusion of colorful backgrounds in the retail shops and displaying the products with the help of mannequins grabs more customer attention.

The penetration of online channel is expected to boost the market growth in the coming years. In order to strengthen the online channel companies take help from the digital agencies that helps for better display of the products. For instance, Intimatology, a digital agency in U.S. helps in rebranding, web designing, packaging, photography, copy writing and developing sales collateral of lingerie. In addition to this, the company also recommends incorporation of videos and interactive contents to engage more number of customers in the websites.

Women participating in sporting activities has resulted in the rise of the demand for correct lingerie such as sports bra. Exercises induces breast motion and the breast pain associated with it. In order to minimize such problems sports bra were introduced that provides women athletes comfort and better performance during sporting activities.

However, high cost associated with advertisements and promotion of the products is a major restrain for the global market. The advertisements of lingerie through different media involves hiring of models and thus these results to increase in the cost of production, which is a major setback for the new entrants of the market.

Key questions answered in this report

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  • What are the current market trends in the lingerie market and valuable opportunities for the players?
  • Which is the most lucrative region for investment?
  • What is the market size and trends in emerging markets?
  • Which are the major product types of lingerie and their market sizes?
  • Which are the major distribution channels of lingerie and their market sizes?
  • Which are the leading players and their market position?

Market Dynamics

Drivers

  • Rapid Penetration of Online Retail Resulting in Market Growth
  • Rise in Participation of Women in Sporting Activities is expected to fuel the Demand for Sport Bras

Challenges

  • High Cost in Advertisements and Promotions of Lingerie

Opportunities

  • Product Innovations Expected to Drive Future Demand for Lingerie

Companies Mentioned

  • Adore Me
  • L Brands
  • Philips Van Heusen
  • Jockey International
  • American Eagle Outfitters
  • Triumph International
  • Wacoal
  • Hanesbrand
  • Groupe Chantelle
  • Fruit of the Loom

For more information about this report visit https://www.researchandmarkets.com/r/k7psyt

View source version on businesswire.com:https://www.businesswire.com/news/home/20211013005870/en/

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KEYWORD:

INDUSTRY KEYWORD: FASHION RETAIL

SOURCE: Research and Markets

Copyright Business Wire 2021.

PUB: 10/13/2021 11:33 AM/DISC: 10/13/2021 11:33 AM

http://www.businesswire.com/news/home/20211013005870/en