WhistlePig Expands Whiskey Portfolio with Limavady Single Barrel Irish Whiskey
SHOREHAM, Vt.--(BUSINESS WIRE)--Jul 22, 2021--
WhistlePig, the #1 distiller in the ultra-premium and luxury Rye Whiskey category in North America, has joined forces with Darryl McNally and Limavady Irish Whiskey to fulfill his dream of creating the world’s first Single Barrel Irish whiskey. The addition of Limavady, alongside WhistlePig’s collection of groundbreaking Rye Whiskeys, marks the company’s growth from the leading independent American Whiskey to a global craft portfolio.
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Limavady Single Barrel Irish Whiskey, WhistlePig PiggyBack Rye, WhistlePig 10 Year Small Batch Rye. (Photo: Business Wire)
WhistlePig will manage bottling and distribution of the whiskey under McNally’s direction, helping Limavady establish the Single Barrel Irish category, much the same way that WhistlePig has done with aged and experimental Rye. McNally will directly manage the production and innovation and will bring the Limavady story and spirit to life.
“We originally met Darryl at an industry event and then stayed in touch over the years. When we understood his desire to reimagine the category and learned of his plans to revive Limavady Whiskey, we jumped at the opportunity to partner with him,” says Jeff Kozak, CEO, of WhistlePig. “We visited Limavady and experienced the historic distillery grounds. While the brand draws its inspiration from the past, we are looking to the future of Limavady as Darryl takes Irish whiskey to the next level.”
Both WhistlePig and Limavady are super premium craft whiskeys that push the boundaries of what their respective categories are defined by. WhistlePig led Rye in maturation and Farm-to-bottle distilling, while Limavady will epitomize Single Barrel Single Malt, showing the world how distinctive and high-quality Irish Whiskey can be. WhistlePig believes Irish whiskey is a category that needs to stretch and break through stereotypes established by industry giants. The award-winning Rye Whiskey company also feels Irish Single Malt, and moreover Single Barrel, deserves the same recognition as both Single Malt scotch and craft American Whiskey.
“I’ve been working in the Irish whiskey industry for a long time and reclaiming the Limavady whiskey name has been a long-held dream of mine, so finally bringing it to market is already a huge leap for me but teaming up with a visionary company like WhistlePig to do so makes it even more exciting. Forward-thinking and not afraid to push the boundaries of innovation, WhistlePig is the perfect match for Limavady, and I couldn’t wish for a better partner in taking Irish Whiskey to new heights,” says Darryl McNally, Master Distiller, Limavady Irish Whiskey.
Limavady is poised to begin selling in select markets throughout the United States, United Kingdom and Northern Ireland as soon as August. In the United States, Limavady will be distributed through WhistlePig’s existing distribution partners, which include Republic National Distributing Company, BreakThru Beverages and Southern Glazer’s Wine and Spirits, with an SRP of $49.99 per 700ml bottle.
Additional information on Limavady will be released in the coming weeks as the launch date draws closer.
About WhistlePig Whiskey
Founded in 2007, WhistlePig has become the #1 distiller in the ultra-premium and luxury Rye Whiskey category in North America, featuring the bold and often untapped flavor of Rye. WhistlePig is leading a surge of innovation in the emerging field of North American whiskey. As the most decorated Rye whiskey – having received the coveted ‘Best in Show Whiskey’ title from the 2017 San Francisco World Spirits Competition, WhistlePig is widely viewed as the world’s finest Rye. With the opening of its distillery on its 500-acre Vermont farm in the fall of 2015, WhistlePig has also become one of the leading farm-to-bottle Rye whiskeys in the world. For Additional information please visit www.whistlepigwhiskey.com
About Limavady Single Barrel Irish Whiskey
Limavady Single Barrel Irish Whiskey, one of Ireland’s oldest whiskeys dating back to 1750, is reborn and breaking new ground for the fast-growing Irish Whiskey category. Darryl McNally, international recognized Master Distiller, and descendant of the Limavady Distillery’s 18th century operators is leading the revival in partnership with WhistlePig Whiskey, declaring a new era of Irish Whiskey with Single Malt quality and Single Barrel distinctiveness. For additional information please visit www.limavady.com and follow @limavadyirishwhiskey on Instagram, @limavadywhiskey on Twitter.
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CONTACT: PR ContactDavid Mandler
KEYWORD: UNITED STATES NORTH AMERICA VERMONT
INDUSTRY KEYWORD: RETAIL WINE & SPIRITS
SOURCE: WhistlePig Whiskey and Limavady Single Barrel Irish Whiskey
Copyright Business Wire 2021.
PUB: 07/22/2021 10:00 AM/DISC: 07/22/2021 10:02 AM