Kibo Announces Allison Dancy as Chief Marketing Officer
DALLAS--(BUSINESS WIRE)--Aug 18, 2021--
Kibo, a leader in unified commerce, today announced Allison Dancy has joined the company as its Chief Marketing Officer. A data-driven marketing leader with more than 20 years of experience, Allison is a proven marketing executive with a long history of success in growing software companies through marketing innovation and execution. Allison brings deep expertise across all facets of marketing, including, but not limited to, demand generation, partner marketing, product positioning and field marketing. Allison’s proven background in increasing brand and market awareness, enhancing corporate credibility, and driving market penetration and sales pipeline will help Kibo accelerate growth and further scale its go-to-market engine.
“I’m thrilled to join a growing company recognized as the leader in unified commerce at such a pivotal point in its journey,” said Dancy. “I share the company’s vision in elevating the customer experience and I look forward to helping all our clients continue to adapt to new retail realities and deliver personalized, omnichannel experiences.”
Prior to joining Kibo, Allison was the Chief Marketing Officer at OneTouchPoint, and before that, she was the marketing leader for Gotransverse, a leader in subscription and billing software. Allison began her career in marketing with IBM and Vignette before moving into marketing leadership roles with OpenText and CDS Global.
“As we look to accelerate our growth and further scale Kibo’s go-to-market engine, Allison brings a skillset uniquely suited to that goal,” said David Post, CEO, Kibo. “I’m excited to have someone of Allison’s caliber to lead our marketing organization, and I believe she will add diversity of experience and perspective to our leadership team.”
Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and customer data-enhanced point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo’s API-first, microservices architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations.
View source version on businesswire.com:https://www.businesswire.com/news/home/20210818005279/en/
CONTACT: Amanda Reed
Ketner Group Communications (for Kibo)
KEYWORD: UNITED STATES NORTH AMERICA TEXAS
INDUSTRY KEYWORD: TECHNOLOGY RETAIL ENTERTAINMENT ONLINE SUPPLY CHAIN MANAGEMENT HOME GOODS LUXURY DEPARTMENT STORES OTHER RETAIL MARKETING SOFTWARE COMMUNICATIONS SPECIALTY FASHION
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