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Out-of-Home Advertising Global Markets Report 2021: Billboard, Transport, Street Furniture, Transit Displays - Forecast to 2025 & 2030 -

August 24, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Aug 24, 2021--

The “Out-of-Home Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030” report has been added to’s offering.

The global ooh (out-of-home advertising) market is expected to grow from $23.36 billion in 2020 to $25.78 billion in 2021 at a compound annual growth rate (CAGR) of 10.4%. The market is expected to reach $33.54 billion in 2025 at a CAGR of 6.8%.

Major players in the ooh (out-of-home advertising) market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Stroer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection, and Watchfire Signs.


The OOH (Out-of-home) advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities at out-of-home advertisement facilities. Only goods and services traded between entities or sold to end consumers are included.

Companies are increasingly using artificial intelligence to advertise their product. The major applications and benefits of artificial intelligence for digital out of home advertisement are agile and trigger data-driven campaigns. For instance, McDonald’s used data like weather and time of day to remind the consumers to promote ice creams sundaes on a hot day, and on the other hand Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can optimize ads and update them creatively according to the data.

The OOH market covered in this report is segmented by type into billboard; transport; street furniture; transit displays; others. It is also segmented by platform into static; digital and by application into food and beverage industry; vehicle industry; health and medical industry; commercial and personal services; consumer goods; others.


In September 2018, the Australian outdoor ad operator oOh!media acquired Adshel, an out of home advertising company, for a deal amount of $570 million. The acquisition of Adshel is expected to complement the oOh!media business. oOh!media is entering into new segments of street furniture and rails in Sydney and Melbourne. The company is looking forward to fast-tracking innovation across their entire network to build engagement with the audience and to make their offering more compelling for advertisers.

The rising urban population contributed to the growth of the out of home (OOH) advertising market. The increase in population in urban cities increases traffic congestion and waiting time. Over a third of expected urban growth will occur in just three countries - India, China and Nigeria, and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the OOH advertising market.

The volatile cost of advertising is expected to limit the out of home advertising (OOH) market’s growth. The billboard advertising costs are volatile and are affected by several factors such as circulation (total volume of traffic that passes the billboard), demographics, and impressions. Additionally, the cost of designing an ad and the cost of building the physical one also influences the overall cost. Therefore, the volatility of the cost of advertising harms the out of home advertising market.

Key Topics Covered:

1. Executive Summary

2. Out-of-Home Advertising Market Characteristics

3. Out-of-Home Advertising Market Trends and Strategies

4. Impact of COVID-19 on Out-of-Home Advertising

5. Out-of-Home Advertising Market Size and Growth

5.1. Global Out-of-Home Advertising Historic Market, 2015-2020, $ Billion

5.1.1. Drivers of the Market

5.1.2. Restraints on the Market

5.2. Global Out-of-Home Advertising Forecast Market, 2020-2025F, 2030F, $ Billion

5.2.1. Drivers of the Market

5.2.2. Restraints on the Market

6. Out-of-Home Advertising Market Segmentation

6.1. Global Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

  • Billboard
  • Transport
  • Street Furniture
  • Transit Displays
  • Others

6.2. Global Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

  • Static
  • Digital

6.3. Global Out-of-Home Advertising Market, Segmentation by Application, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

  • Food and Beverage Industry
  • Vehicle Industry
  • Health and Medical Industry
  • Commercial and Personal Services
  • Consumer Goods
  • Others

7. Out-of-Home Advertising Market Regional and Country Analysis

7.1. Global Out-of-Home Advertising Market, Split by Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

7.2. Global Out-of-Home Advertising Market, Split by Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

Companies Mentioned

  • Daktronics Inc.
  • JCDecaux SA
  • Lamar Advertising Co.
  • OUTFRONT Media Inc.
  • Stroer SE & Co. KGaA
  • Clear Channel Outdoor Holdings Inc.
  • Exterion Media
  • oOh!media Limited
  • Intersection
  • Watchfire Signs
  • Formentco Incorporated
  • Outdoor Advertising Association of America
  • Capitol Outdoor LLC
  • Affichage Holding
  • CBS Outdoor
  • Captive Network
  • Adam Outdoor Advertising
  • Fairway Outdoor Advertising
  • News outdoor
  • Focus Media holding limited
  • Air Media
  • Bell media
  • APG
  • SGA SA
  • Burkhart Advertising Inc.
  • DDI Media
  • Fairway Outdoor Advertising

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SOURCE: Research and Markets

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PUB: 08/24/2021 11:23 AM/DISC: 08/24/2021 11:23 AM