Frankly Organic Vodka Expands National Distribution with Southern Glazer’s Wine & Spirits, Launches in Whole Foods Market
AUSTIN, Texas--(BUSINESS WIRE)--Aug 26, 2021--
As the demand for transparent labeling and ‘better for you’ spirits continue to soar, so does Frankly Organic Vodka’s national reach. Through the company’s national distribution with Southern Glazer’s Wine & Spirits, Frankly plans to expand their reach from 36 states to 44 states by the first quarter of 2022.
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Inspired by a wellness shot, Frankly Organic Vodka had a thirst to craft the world’s first functional spirit by using real fruits, roots, and botanicals for a superior tasting vodka. Turmeric root, maca root, ginger root, wild cherry bark, cinnamon, and cayenne pepper are functional ingredients that add layers of complexity while being mindful. (Photo: Business Wire)
Launched in September 2018 in Texas and Arizona, Frankly expanded into 13 states in their second full year of operation quickly growing to 36 states by early 2021. The brand continues to expand its retail distribution, most recently executing a national launch with Whole Foods Market and regional chains Publix & BevMo. This distribution rounds out Frankly’s wide availability across the United States through existing distribution in Total Wine & More nationally and via the e-commerce channel Drizly, which recently published Frankly as one of their fastest-growing products in 2021.
“Southern Glazer’s has enabled Frankly to expand nationally while executing our strategic marketing plans to bring the brand to life. We’re continuing to build a loyal consumer base through authentic storytelling and liquid to lips,” said Kristen Risk, Co-Founder and SVP of Marketing Communications. “Millennials and consumers who embrace healthy lifestyles are discerning shoppers who value real ingredients, transparency, sustainability, and philanthropic efforts. They connect with Frankly’s mission and are responding positively to our brand.”
Frankly Organic Vodka sustainably crafts five varietals: an original and four flavors, each with deep flavor profiles and made with USDA certified organic sweet corn that is grown and harvested from family-owned Midwest farms. The flavored expressions were inspired by a wellness shot and are crafted with real fruits, functional roots, and botanicals, with 30% ABV to fulfill the demands of today’s more mindful consumers. Frankly Organic Original Vodka offers an award-winning smooth taste. The four flavored varieties each have their own distinctive tasting profiles, without the use of refined sugars or artificial flavors.
Frankly Organic Grapefruit Vodka is warm and well-balanced with ruby red grapefruits, Ceylon cinnamon, and maca root.
Frankly Organic Strawberry Vodka is slightly sweet with strawberries, lemon, coconut water and turmeric root.
Frankly Organic Pomegranate Vodka is slightly tart with pomegranates, lemon and ginger root.
Frankly Organic Apple Vodka is complex with apples, ginger, and cayenne.
Ingredient transparency is not mandated in the spirits industry, but mindful consumers today are seeking clean labels and ‘better for you’ options, Frankly Organic and its respective retailers are responding.
“The Category Management team at Whole Foods Market believes Frankly Organic Vodka is a great fit for our spirit sets because of their clean ingredients and dedication to ingredient transparency, with the full ingredient and nutrition information printed on every bottle. Consumers are hungry for sustainable products within the adult beverage department and we appreciate Frankly’s dedication to becoming a Certified Organic Vodka,” said Candice Price, Assistant Category Spirits Merchant at Whole Foods.
About Frankly Organic Vodka
Frankly Organic Vodka, Austin, Texas’ first organic vodka, is handcrafted without the use of synthetic pesticides, herbicides, fertilizers, GMOs, refined sugars and artificial flavors or colors. It is gluten free and Kosher certified with a transparent and clean label. Frankly supports organic farmers, sustainable agriculture, and gives back 1% of revenue to animal welfare organizations. For more information, visit https://franklyvodka.com and follow @franklyorganicvodka on Instagram.
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SOURCE: Frankly Organic Vodka
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PUB: 08/26/2021 09:06 AM/DISC: 08/26/2021 09:06 AM