Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

The first year of the Euphoria project has come to an end – high-quality fruit and vegetables from Europe win over Switzerland and Norway

December 23, 2021 GMT
(Photo: Enjoy Good Food)
(Photo: Enjoy Good Food)
(Photo: Enjoy Good Food)

ZURICH, Switzerland--(BUSINESS WIRE)--Dec 23, 2021--

The curtain has fallen on the first year of the project dubbed “Euphoria - European production of fruit and vegetables: a guarantee of quality and well-being”, implemented with the contribution of the European Union and aimed at promoting EU fruit and vegetable excellence among end consumers and industry players in Switzerland and Norway.

This press release features multimedia. View the full release here:

(Photo: Enjoy Good Food)

On 1 February 2020, twelve months of communication, information and promotional activities began, which, although hindered by the health, logistical and human difficulties surrounding the Covid pandemic, nevertheless managed to achieve their goal. Swiss and Norwegian consumers were won over by the initiatives designed to optimally present the products in both target countries.

In Switzerland, excellent results were achieved in two phases over 161 campaign days. The first phase took place in autumn 2020 at the Engrosmarkt and Viadukt in Zurich and at the Markthalle in Basel. The second, more prestigious phase was held a year later, again at the Engrosmarkt, and mainly with the participation of eight branches of the Swiss luxury chain, Globus.


In parallel with the promotional activities, training events for industry players were held in Switzerland. Importers, distributors, restaurant and large-scale catering operators, the e-commerce sector, platforms and supply organizations for wholesale distribution, cash & carry retailers, markets and small outlets were given the opportunity to discover the excellence of the European fruit and vegetable sector through explanations given by highly qualified staff.

In Norway, on the other hand, we enjoyed 84 action days during the warm weeks of July and August 2021 in the branches of the Smak AV Italia chain and in the Mathallen in Oslo.

The very first training sessions took place online and, like the face-to-face meetings in the following months, they counted on the participation of qualified staff. These included, for example, buyers and category managers from Bama-Gruppen AS, the largest distributor of fruit and vegetables in Norway, and from Sana Bona AS, a Norwegian distributor specializing in the organic sector, whose customers include Coop Norge.

But that’s not all: 2022 will usher in activities planned for the second year, which include holding more promotional days to inform the end consumer, as well as other training and educational events for industry players from both countries.


For up-to-date information on the Euphoria project’s activities, please visit the website or the project’s social media profiles:

Facebook Switzerland:
Instagram Switzerland:
Facebook Norway:
Instagram Norway:

The original source-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the source-language text, which is the only version of the text intended to have legal effect.

View source version on

CONTACT: Roberto D’Amico



SOURCE: Enjoy Good Food

Copyright Business Wire 2021.

PUB: 12/23/2021 09:04 AM/DISC: 12/23/2021 09:04 AM