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Global Toothpaste Market Analysis & Forecast Report 2021-2028: Rising Popularity of Herbal Products, Sustainable Toothpaste, & Increasing Investments in Marketing and Promotional Campaigns -

November 11, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Nov 11, 2021--

The “Toothpaste Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (Sensitivity, Whitening, Herbal/ Natural, Smokers, and Medicated), End-user, Base Type, and Distribution Channel” report has been added to’s offering.

The toothpaste market was valued at US$ 29,598.97 million in 2021 and is projected to reach US$ 40,766.21 million by 2028; it is expected to grow at a CAGR of 4.7% from 2021 to 2028.


A toothpaste is derived from various components, the three main ones being abrasives, fluoride, and detergents. Toothpaste is used to promote oral hygiene: it is an abrasive that helps remove plaque and food from teeth, helps suppress bad breath, and provides active ingredients (most commonly fluoride) to treat tooth decay and prevent gum diseases.

Based on type, the global toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment led the global toothpaste market in 2020. Whitening toothpaste is made to promote teeth whitening.

In 2020, Asia Pacific accounted for the largest share of the global toothpaste market. South and Central America is likely to register the highest CAGR during the forecast period. The toothpaste market in the region comprises several economies such as Australia, India, China, Japan, South Korea, and the Rest of APAC.

A strong customer base, a rise in consciousness about oral health, hygiene, and change in lifestyles are the major factors driving the toothpaste market. In India, tooth sensitivity is highly prevalent. There is a high demand for need-based offerings in the region, such as toothpaste addressing tooth sensitivity, whitening toothpaste, gel-based toothpaste, or toothpaste with herbal and natural ingredients.

These toothpaste categories will garner a more significant share over the next few years. There is high demand for toothpaste with different flavors. With a marked shift in consumer demand for natural toothpaste, the toothpaste market’s natural and herbal subsegment is growing faster.

Procter & Gamble; Unilever; GlaxoSmithKline Plc.; Colgate-Palmolive Company; Henkel Ag & Company, KGAA; 3M; Sunstar Suisse S.A.; Lion Corporation; Beverly Glen Laboratories, Inc.; and The Himalaya Drug Company are among the major players operating in the toothpaste market.

Key Market Dynamics

Market Drivers


  • Dental Issues in Geriatric and Pediatric Population
  • Increasing Investments in Marketing and Promotional Campaigns

Market Restraints

  • Harmful Effects of Ingredients in Toothpaste

Market Opportunities

  • Rising Popularity of Herbal Products

Future Trends

  • Sustainable Toothpaste

Companies Mentioned

  • Procter & Gamble
  • Unilever
  • GlaxoSmithKline Plc.
  • Colgate-Palmolive Company
  • Henkel Ag & Company, KGAA
  • 3M
  • Sunstar Suisse S.A.
  • Lion Corporation
  • Beverly Glen Laboratories, Inc.
  • The Himalaya Drug Company

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SOURCE: Research and Markets

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PUB: 11/11/2021 09:47 AM/DISC: 11/11/2021 09:47 AM