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Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Tower Coffee Introduces First Craft Coffee SUPER PODS, Holding up to 47 Percent More Coffee and Flavor with up to 5 Times the Shelf Life of a K-CUP® POD

September 30, 2021 GMT

BEND, Ore.--(BUSINESS WIRE)--Sep 30, 2021--

Tower Coffee, the next generation craft coffee roasting industry pioneer, today announced its public launch featuring Tower Roasting Co, the flagship brand, and Majestic Blends brand.

Tower Coffee is fueled by the passion of art and science pairing new proprietary technology with extreme focus on customer personalization, growing, roasting, blending, and brewing. Tower is introducing its SUPER PODS with SUPER SEAL technology that hold up to 47 percent more coffee and flavor with up to 5 times the shelf life of K-Cup® pods. Tower Coffee’s battle cry is Flavor Above All®, and its achievement is bringing coffee lovers amazing unmatched varieties of fine French press flavor in a recyclable SUPER POD.

http://towerroasting.com / http://majesticblends.com

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“When we started Tower Coffee, we put a list of what we wanted to achieve on a white board. We want to give you the highest level of personal flavor satisfaction in every cup of coffee, whether it come from our SUPER PODS, or whole beans. We are honored to introduce Tower Roasting Co, our black-tie brand, accompanied by Majestic Blends, representing the majesty of the Pacific Northwest. We want to represent the best small batch growers that do not have a voice. We want to represent the best small specialty roasters in the United States. We want to deliver you a 100% compostable pod and to provide pod coffee that doesn’t taste like from a pod. We want coffee fans to experience the best flavor they can get in every cup you drink,” said Robert Brown, Tower Coffee’s Founder and CEO. Bob ended with, “We realize all of this and more cannot be done overnight, but we have a great starting point. We welcome you to join us on our journey. We want you to belong to the Tower family.”

Please see our 50% off welcome – first order offer below.

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  • Use this opportunity to experience Flavor Above All®. Visit us at www.towerroasting.com to get 50% off your first order with a coffee subscription Code: FRIENDCOFFEE50
  • Visit www.majesticblends.com to get 50% off your first order with a coffee subscription Code: FRIENDCOFFEE30

“At this very moment, I’m drinking a cup of coffee brewed from a Keurig machine – and I can tell you with 100% certainty that it tastes like a stale, bland, watered-down version of the fresh stuff. In short, it tastes awful.” – JULIA CALDERONE TECH INSIDER

“How to make a strong cup of coffee with Keurig? There’s a simple hack – just brew two K-Cups instead of one. It’s not the cheapest or most environmentally friendly way to get stronger coffee, but it’s easy.” – ANTHONY PARKER COFFEE DORKS

Created in small batches, Tower Roasting Co and Majestic Blends are roasted to perfection by passionate, experienced artisans who maximize every cup’s flavor using hand-selected, 100% Arabica beans, sourced from sustainable farms the world over. From its inception Tower’s team set the bar to uncover the world’s most amazing beans. No stone is left unturned and no flavor undiscovered. From the Andes mountains to the jungles of Brazil, Tower specialists have smelled, washed, dried, weighed, roasted, tasted, and blended the beans in their coffees hundreds of times before ever putting a bean in bag or SUPER POD.

From harvesting to washing, roasting to grinding, packaging to recycling, our passion for purity runs 360°. When you savor Tower’s gourmet craft coffees, coffee lovers experience notes of fruit, herbs, florals, or nutty, sweet, tart, mineral flavors, and the sultry aroma of the roast. Tower seeks beans infused by nearby flora and find roast levels to enhance every flavor nuance. Influences may be subtle as the black cherry taste as in a private reserve wine or the aromatic fragrance of a midnight summer’s bloom. Yet they are always there.

Roast-to-Taste and Get Matched

Tower Roasting Co and Majestic mouthwatering bean origin flavor profiles were so inspiring, that Tower’s master roasters wanted to roast Tower’s beans to taste exactly like their product descriptions. This new process is branded “Roast-to-Taste” technology. It also is an industry first. Learn about and try our Get Matched quiz that connects your personality and taste to your perfect coffee flavor match.

The Specialty Coffee Association is featuring Tower’s flagship whole bean coffee and SUPER PODS and Majestic Blends coffee and SUPER PODS. Majestic Blends is Tower’s fiercely independent brand that embodies the majesty of the Pacific Northwest, birthplace of craft coffee. See: https://design.sca.coffee

Trademark Acknowledgement

K-CUP ® is a trademark of KEURIG GREEN MOUNTAIN, INC .
K
- CUP ® in reference to K-Cup Pod is a trademark of KEURIG GREEN MOUNTAIN, INC.
K - CUP ® in reference to K-Cup Pods is a trademark of KEURIG GREEN MOUNTAIN, INC.
K - CUP ® in reference to K-Cup compatible is a trademark of KEURIG GREEN MOUNTAIN, INC.

About Tower Roasting Co

The second wave of craft coffee in the 20th century arrived after Starbucks Coffee opened its Seattle doors in 1971, attempting to build on the success of Peet’s Coffee in Berkeley, CA. Pacific Northwest born Tower Coffee has a vision to be at the heart of the fourth wave as a next generation pioneer of craft coffee.

Tower is founded by coffee-obsessed scientists and engineers partnered with direct trade growers and artisan roasters all driven by the desire to create the perfect cup of handcrafted coffee for every taste, every time.

From harvesting to washing, roasting to grinding, packaging to recycling, Tower Coffee’s passion for purity runs 360°. When you savor Tower’s gourmet craft coffees, you’ll experience notes of fruit, herbs, florals, or nutty, sweet, tart, mineral flavors, and the sultry aroma of the roast. Tower seeks beans infused by nearby flora and find roast levels to enhance every flavor nuance. Influences may be subtle as the black cherry taste as in a private reserve wine or the aromatic fragrance of a midnight summer’s bloom. Yet they are always there. Tower Roasting and Majestic Blends SUPER POD, or whole bean coffee are flavor Nirvana in a cup.

View source version on businesswire.com:https://www.businesswire.com/news/home/20210930005331/en/

CONTACT: Company Contact:

Tor Naerheim

Tower Roasting Co

tor@towercoffee.com

541-550-7217Agency Contact:

Tony Fisch, President

Tony Fisch Consulting

tony@fischconsulting.com

323-228-4543

KEYWORD: UNITED STATES NORTH AMERICA OREGON

INDUSTRY KEYWORD: RETAIL LUXURY OTHER RETAIL SUPERMARKET SPECIALTY FOOD/BEVERAGE

SOURCE: Tower Coffee

Copyright Business Wire 2021.

PUB: 09/30/2021 10:21 AM/DISC: 09/30/2021 10:21 AM

http://www.businesswire.com/news/home/20210930005331/en