SingleCare Partners With Martin Short on New National Television Advertising Campaign to Help Americans Save on Prescription Costs
BOSTON--(BUSINESS WIRE)--Dec 22, 2021--
SingleCare ®, the free prescription savings service, today announced it has partnered with Emmy and Tony award-winning actor Martin Short, iconic star of “Saturday Night Live”, “Father of the Bride”, and the hit Hulu show “Only Murders in the Building”, on a new national television and digital advertising campaign to educate Americans about how SingleCare can help them save up to 80% on their prescription drugs.
The new campaign, set to air in late December, features Short at his local pharmacy, where he discovers the cost-saving benefits of SingleCare from his pharmacist. Inspired to pass on this new knowledge, Short dreams about how he can get the word out, in ways that only he could imagine.
“My career has always been focused on making people happy, and I want to empower people to get the help they need to feel good, especially in our current climate,” said Short. “The pandemic has presented challenges for so many of us, whether it’s mental or physical. What drew me to SingleCare is that it provides Americans with access to life-saving medications at an affordable price, helping them save up to 80% on prescriptions. I had to spread the word.”
“Martin Short is such an iconic and beloved entertainer and we’re honored that he’s chosen SingleCare for his first ad campaign,” said Gaurav Misra, president and chief marketing officer of SingleCare. “We believe Martin’s cross-generational appeal, authenticity and warmth will resonate broadly and allow us to introduce our service to millions more Americans who need help affording their prescriptions.”
The new ad will air on national television and digital formats, with the first video of the campaign here. The ad creative and production was managed by The Boathouse with media planning coordinated through TWO NIL.
The average U.S. citizen pays $1,200 per year on prescriptions – more than any other country in the world. With nearly 30 million Americans uninsured, and over half the US workforce on high deductible health plans with deductibles averaging nearly $5,000 per family, it’s no wonder nearly one in three said they’ve skipped medication prescribed by a doctor because of the cost. But the affordability of prescriptions isn’t just a problem for the uninsured and underinsured, as half of Americans with employer sponsored coverage said someone in their household skipped or delayed medical care or prescription drugs in the past year because it was simply too expensive.
SingleCare conveniently offers consumers transparency on prescription drug costs through its free website and mobile app. By checking SingleCare, people can quickly compare prices on prescriptions at nearby pharmacies and grocers to find the lowest price that’s typically half the cost of the retail price and often less than a copay. Powered by its own industry-leading technology and through its partnerships with the country’s largest pharmacies and grocers, SingleCare improves access and adherence to affordable medications for millions and has already saved its customers over $4 billion.
SingleCare is the free prescription savings service that offers consumers fast and easy access to consistently low prices on prescription drugs. Powered by its own industry-leading technology, and through its partnerships with the country’s largest pharmacies and grocers, including CVS, Walgreens, Walmart, Kroger, Albertsons, Safeway, Rite Aid and Meijer, SingleCare improves access and adherence to affordable medications for millions of Americans. Available to use at 35,000 pharmacies nationwide, consumers can find prescription savings in 10 seconds or less through the mobile app or discount cards available on SingleCare.com. SingleCare handles hundreds of thousands of prescriptions per day and has helped millions of people across the U.S. save over $4 billion on their medications. SingleCare and its parent company, RxSense, have received several prestigious awards, including Fast Company’s Most Innovative Companies and Forbes’ America’s Best Startup Employers. For more information, visit SingleCare.com or download the app on iOS and Android.
View source version on businesswire.com:https://www.businesswire.com/news/home/20211221005818/en/
CONTACT: Abigail Jaffe
Moxie Communications Group
KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: OTHER HEALTH ENTERTAINMENT GENERAL HEALTH PHARMACEUTICAL SUPERMARKET SPECIALTY CELEBRITY RETAIL MARKETING ADVERTISING COMMUNICATIONS HEALTH
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PUB: 12/22/2021 09:00 AM/DISC: 12/22/2021 09:01 AM