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Outlook on the Television Advertising Global Market to 2026 - by Service Type, Industry and Region -

August 30, 2021 GMT

DUBLIN--(BUSINESS WIRE)--Aug 30, 2021--

The “Television Advertising Market: Global Size, Share, Revenue Statistics, Research Report & Forecast 2021-2026” report has been added to’s offering.

According to the publisher’s latest report, titled the global television advertising market reached a value of US$ 278 Billion in 2020. Looking forward, the publisher expects the global television advertising market to exhibit moderate growth during the next five years.

Television represents one of the most popular and widespread forms of media worldwide with around 1.6 billion households having one or more television sets. The prevalence of television makes it a preferred choice for advertisements for both large and small businesses. Television offers advertisers the ability to use motion, colour and audio to send a strong and persuasive message to the audience. The audio-visual effects also help in creating a long-lasting and emotional impact depending on the services and audience of the advertisement.


In spite of the competition from new media platforms, television is expected to remain as the largest advertisement segment. Moreover, the increasing penetration of television in emerging markets, such as Latin America, Eastern Europe, Africa, Middle-East, China and India is also expected to drive the television advertisement market in these regions, thereby facilitating the overall growth of the global television advertisement market.

The report has segmented the market on the basis of service type. Currently, terrestrial TV networks dominate the market, accounting for the majority of the total global share. Terrestrial networks are followed by multi-channel and online television segments. Online television currently represents the fastest growing segment. The report has also segmented the market on the basis of industry, listing the key industries which are actively using television advertising.

The study has further analysed the market on the basis of key regions. North America currently represents the largest region for television advertising. Other key regions include Asia-Pacific, Western Europe, Latin America, Eastern Europe and Middle-East and Africa. The report has also analysed the competitive landscape of the market. Some of the key global players operating in this market are CBS, Comcast, News Corporation, Viacom and Cox Communications.

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Introduction

3.1 Overview

3.2 Executive Summary

3.3 Key Industry Trends


4 Global Advertising Market

4.1 Current and Historical Market Trends

4.2 Performance of Various Segments

4.3 Performance of Various Regions

4.4 Key Players and their Market Shares

4.5 Market Forecast

5 Global Television Advertising Market

5.1 Market Overview

5.2 Current and Historical Market Trends

5.3 Impact of COVID-19

5.4 Market Breakup by Service Type

5.5 Performance of Various Regions

5.6 Market Breakup by Industry

5.7 Market Forecast

5.8 Television Advertising Pricing Models

5.9 SWOT Analysis

5.10 Value Chain Analysis

5.11 Porters Five Forces Analysis

5.12 Key Challenges

6 Global Television Advertising Market: Competitive Landscape

6.1 Market Structure

6.2 Profiles of Leading Players

For more information about this report visit

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Laura Wood, Senior Press Manager

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SOURCE: Research and Markets

Copyright Business Wire 2021.

PUB: 08/30/2021 08:39 AM/DISC: 08/30/2021 08:40 AM